Your Role: Dealer Marketing Coordinator
As Dealer Marketing Coordinator, you will play a key role in translating national marketing strategies into impactful local campaigns. You’ll support our dealer network in executing brand-compliant, high-performing marketing initiatives that drive showroom traffic, boost visibility, and strengthen customer engagement.
Key Responsibilities
1. Strategy & Localization
• Translate national marketing campaigns into dealer-ready toolkits and local activations.
• Develop tailored initiatives (e.g., showroom events, test drives, seasonal promotions) that resonate with local audiences.
• Ensure brand consistency across all dealer communications and materials.
2. Dealer Support & Enablement
• Act as the go-to marketing contact for our dealer network.
• Provide training and guidance on marketing tools, digital assets, and POS materials.
• Organize webinars or workshops to share campaign updates and best practices.
3. Campaign Execution & Monitoring
• Coordinate and oversee the rollout of local campaigns in collaboration with dealers.
• Monitor execution quality and ensure alignment with brand guidelines.
• Manage co-op marketing budgets and ensure accurate reporting and reimbursement.
4. Reporting & Optimization
• Track campaign KPIs (e.g., leads, showroom visits, conversions).
• Analyze performance data and provide actionable insights to improve future campaigns.
• Deliver monthly reports to internal stakeholders and HQ.
What You Bring
• Bachelor’s degree in Marketing, Communications, or Business.
• 3–5 years of experience in marketing, preferably in automotive or retail environments.
• Strong project management and communication skills.
• Experience with CRM and marketing platforms (e.g., Salesforce, HubSpot, Meta Ads Manager).
• Native proficiency in Dutch or French, with strong command of English (internal company language).
• A proactive, hands-on mindset and a passion for retail and brand experience.