BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
This role can be based in the Netherlands or Belgium.
The Sales Director Benelux is a pivotal member of the local Leadership Team and has full responsibility for driving commercial performance of the BeOne portfolio across Belgium, the Netherlands and Luxembourg. Operating in a highly competitive specialty care and hospital environment with complex access dynamics (particularly in the Netherlands), this role is responsible for the sales performance, ensuring the KAM-team achieves the national and cluster business goals. The Sales Director leads the commercial field-force with a clear performance mindset and strong focus on sales force effectiveness, strong account management, and compliant execution.
The Sales Director is accountable for translating the global and regional brand strategies into impactful field execution, building and leading a high‑performing, insight‑driven sales organization, and maximizing value through excellent stakeholder engagement, strong sector and account planning, effective use of resources and close cross‑functional collaboration with Marketing, Medical, Market Access and key regional functions. The role plays a central role in forecasting, tender and buying group management and contributes actively to both the strategic and operational planning of the cluster.
Essential Functions of the job (but is not limited to):
Sales Strategy And Promotional Execution
In order to achieve the sales targets for the cluster, develop and implement the Benelux sales strategy in line with the global and regional marketing strategy, adapted to local market dynamics and potential access constraints
Translate brand strategies into clear, actionable promotional plans and measurable field force priorities
Ensure consistent, high‑quality and compliant execution of promotional activities across all identified customer segments
Represent the company and develop appropriate communication initiatives and partnerships. Establish strong but compliant relationships with relevant external stakeholders (incl. therapeutic area experts, insurance companies, buying groups and hospital management)
Drive a deep understanding of disease areas, treatment pathways and competitive landscape/strategies to sharpen positioning and messaging
Performance Management And SFE
Set high sales force excellence standards: maximize both the quantity and quality of prioritized external stakeholder interactions, to achieve a leading NPS for BeOne’s product portfolio
Build and lead a strong performance culture focused on accountability, continuous improvement, and results
Define, monitor, and actively manage leading and lagging SFE KPIs (i.e. call quality, coverage, frequency, targeting, share, growth, adoption, etc.)
Conduct monthly business reviews, performance analyses and structured coaching to identify gaps, opportunities and corrective actions
Implement best‑in‑class SFE tools and processes (targeting, segmentation, call planning, CRM excellence, omnichannel orchestration)
Leadership, Coaching And Talent Development
Lead, inspire, and develop a high‑performing team of KAMs
Define SMART G&Os for each KAM and coach them in achieving them
Support KAMs in the development of an Individual Development Plan
Create a culture of collaboration, initiative taking, accountability and insight‑driven decision making
Ensure continuous capability planning. Develop and implement individual and collective training and development covering both scientific knowledge and effective omnichannel KAM‑skills
Organize regular sales cycle meetings within the cluster (min. 1 each sales cycle), and prioritize in‑field coaching through co‑visits
Act as a role model for compliant, ethical, patient and customer‑centric behavior
Sector And Account Planning Excellence
Lead the development and execution of high‑quality sector and key account plans, grounded in a strong understanding of:
Patient flows and referral networks, the potential of each account and HCP
Key decision makers and influencers
Institutional priorities and budget dynamics
Access and reimbursement drivers
Ensure optimal allocation and utilization of KAM‑resources and promotional budget based on clear ROI‑logic
Drive disciplined follow‑up on account objectives, milestones and outcomes
Market Access, Buying Groups And Tenders
Work in close partnership with Market Access to align sales and access strategies, particularly in restricted hospital and tender‑driven environments
Lead commercial input into national access dossiers, tenders and buying group negotiations.
Ensure strong coordination between field teams and market access for optimal tender execution and contract negotiation
Develop stakeholder strategies for hospital groups, purchasing alliances and key economic decision makers. Supported by and in alignment with market access and the country manager, take the personal lead in regional tenders and negotiations
Forecasting And Business Planning
Own and lead the sales forecasting process, ensuring accuracy, transparency and timely updates
Integrate field insights, access assumptions, tender timelines and competitive intelligence into robust demand planning
Actively contribute to the strategic and operational planning cycles of the cluster, including the business reviews
Provide clear performance outlooks, risks and mitigation plans to the local and regional LT, and other regional internal stakeholders
Cross‑functional Leadership And Governance
Act as a core member of the Benelux LT, actively contributing to overall business strategy, culture and decision making
Drive strong cross‑functional collaboration with Marketing, Medical, Market Access and Finance
Ensure all activities are conducted in full compliance with internal BeOne policies, the Code of Conduct, local regulations and industry codes. Ensure the team is in full compliance with all
Foster a ‘One Team winning mindset’ focused on patients, customers and sustainable and continuous business growth
Compliance, Quality, Safety And Business Conduct
Act as a role model and accountable leader for full compliance with all applicable laws, regulations, industry codes and BeOne company policies, including but not limited to pharmacovigilance, adverse event and product complaint reporting, quality systems and data privacy
Ensure all customer interactions, calls and activities are documented in a timely and compliant manner in the CRL system, in line with data quality and audit requirements
Proactively monitor, address and elevate compliance risks, audit findings and process deviations, and drive corrective and preventive actions where required
Partner closely with the Country Manager, Medical, Quality, Legal and Compliance functions to ensure consistent governance, inspection readiness and a ‘right first time’ mindset when it comes to compliance across all commercial activities
Education And Experience Required
Master Degree (i.e. business economics/management, pharmacology, biomedical sciences, etc.)
Min of 10 years experience in pharma/biotech, including sales, key account management / sales management, and marketing management
Broad knowledge of therapeutic context (oncology/hematology) in Benelux and/or Netherlands
Min of 5 years experience in specialty care in the hospital setting
Min of 3 years experience in people management
Computer Skills
Proficiency in all MS Office Programs (especially Excel and PPT), Outlook, WorkDay and CRM tools. Comfortable and frequent user of AI‑tools provided by the company.
Other Qualifications
Fluent in Dutch, French and English (written and spoken)
A very good understanding of the Benelux oncology and hematology treatment and hospital landscape
Excellent interpersonal, oral, and written communication skills, including ability to synthesize data and deliver a clear overview of commercial strategy, opportunities, and risks
Experienced and skilled in omnichannel management, in creating and implementing successful strategies and initiatives to increase both the SOV and impact of customer touchpoints
Proven track record in change management and challenging the status quo
Mindset of the candidate: agile, entrepreneurial, collaborative and solution oriented. Have the ability to navigate in a rapidly changing internal and external environment, leading both directly and indirectly in a cross‑functional context (both within the country cluster and the region)
Ability to prioritise, ensuring the KAM-team focuses on what matters most
Multiplier skills: skilled to establish and entrench a winning mindset in her/his team, with the right belief, focus and accountability
Experienced in interacting with buying groups and managing tenders
Skilled in managing potential conflicts in a constructive and solution‑oriented way
Agility, good judgment, and decision making, external focus, problem solving, positive attitude and curiosity, driven by innovation and excellence, creative, professional with high integrity, attracted to diversity and international multi‑cultural working environment
Travel
The Sales Director Benelux is based in Belgium, Luxembourg or the Netherlands, traveling weekly within and between the 3 countries. Willingness to travel frequently abroad (congresses and internal meetings), mainly in Europe.
Global Competencies
Fosters Teamwork
Provides and Solicits Honest and Actionable Feedback
Self‑Awareness
Acts Inclusively
Demonstrates Initiative
Entrepreneurial Mindset
Continuous Learning
Embraces Change
Results‑Oriented
Analytical Thinking/Data Analysis
Financial Excellence
Communicates with Clarity
We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
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