PpML6 is a frontier AI engineering company, constantly pushing the boundaries of what's possible with AI. We partner with bold leaders to turn cutting‑edge AI into lasting business impact. With over a decade of proven expertise, we deliver AI that reshapes business models. AI that is reliable and secure, ensuring a lasting impact. From strategy to delivery, we don't just follow the hype—we build the future. /p pAs we are now doing with Unum, the world's first Enterprise Superintelligence. /p pAs a bMarketing Lead /b, you will be responsible to define our brand narrative, value proposition and drive awareness, acquisition and growth between our services and platform business. /p h3YOUR IMPACT /h3 h3Strategy Positioning (20%) /h3 h3Define our value proposition and positioning together with the Head of Business Development: /h3 ul liMarket Mapping: Monitor the evolving competitive landscape and ensure a differentiated positioning in each of our industries and markets /li liSector Value Props: Support our Industry Directors in crystalizing the value proposition for our focus industries. /li liOffer Testing: Testing out offers through well designed marketing campaigns before engaging in a full scale investment. /li liCommunication Strategy: define our overall communication and channel strategy /li liOKRs and Reporting: Refine and monitor our OKRs, ensure clear reporting and proactively look for improvements /li /ul h3Hands‑on Execution (60‑70%) /h3 ul liContent Management: Work with our content marketeer to define our overall content strategy and support her with SEO and GEO optimization where needed /li liCampaigns Leads: Execute multi‑channel digital campaigns designed specifically for lead generation (not just "likes"). /li liSocial Events: Manage the social media calendar and run both internal and external events. /li liAnalytics: Track everything. Use data to reallocate budget toward what actually converts. /li liPartner Marketing: define and execute a channel marketing strategy with our alliance partners such as Google, OpenAI, Microsoft, AWS, Anthropic and Cisco. /li /ul h3Coordination Ops (10‑20%) /h3 ul liTeam Management: Coordinate and coach the marketing team and engage with internal clients (industry directors, sales teams and delivery organization) /li liExternal Partners: Direct agencies and freelancers to ensure quality stays high. /li liPR: Handle press releases and media relations /li liBudget: manage our annual marketing budget,look for ways to optimize and reallocate to most performing tactics. /li /ul h3WHY YOU? /h3 h3First things first, you have: /h3 ul liSector Expertise: Mandatory experience in a tech/AI start‑up or service company/ consultancy. You must be comfortable with the tech lingo but also ambiguity and rapid changes and decision‑making. /li liExperience: 5+ years of Marketing experience. /li liEducation: Master’s degree in Marketing, Business, Communication or a related field. /li /ul h3Core Marketing Competencies: /h3 ul liEnd-to-end marketing: proven experience in both marketing strategy (positioning/GTM) and hands‑on execution (SEO, SEA, CRM, and Content). /li liData‑Driven: Advanced analytical skills, you don't just report data, you use it to re‑steer strategy. /li liProject Coordination: Expert at managing and working with cross‑functional stakeholders and multiple workstreams via tools like Notion. /li liProduct and Service Marketing: while our current focus is on B2B/ Enterprises, expertise in driving demand in B2C SaaS products (eg through viral marketing, influencer marketing etc) are a plus /li /ul h3Communication Language /h3 ul liProfessional fluency in English, Dutch is a bonus. /li liAbility to translate complex AI concepts into attractive and crisp business value propositions. /li liExperience in people and budget management /li /ul /p #J-18808-Ljbffr