Your Role & Work Environment
As a CRO Expert, you are the driving force behind our digital sales and customer growth acceleration. You transform data into action, experiments into breakthroughs, and friction into seamless experiences. In a fast‑moving digital landscape, you orchestrate meaningful improvements across our sales funnels — from the very first click to the final sale – to push up conversion rates.
In this role, you will be working in Easy Banking, our Digital Sales B2B team driving growth for our Self-employed & Micro companies in Belgium. This is an exciting segment, with a focus on start-ups and entrepreneurs – the backbone of our economy and future growth.
Your Key Responsibilities
Conversion & Experimentation
* Build and own a bold CRO roadmap that pushes boundaries and challenges assumptions – across digital onboarding & account opening, financing, and payment solutions.
* Run high‑impact A/B and multivariate tests using Adobe Target.
* Spot funnel drop‑offs instantly and turn insights into tangible conversion wins.
* Translate results into crisp, actionable recommendations that inspire squads to move fast.
Funnel Optimization & Analytics
* Dive deep into Adobe Analytics to decode user behaviour and uncover growth opportunities.
* Track the full funnel — from click to sale — and steer optimizations where they matter most.
* Own CRO KPIs and tell the story behind the numbers: conversion rate, start rate, drop‑offs, CPA and beyond.
Content, UX & SEO Enhancements
* Hunt down friction and elevate every step of the customer journey.
* Boost landing‑page and sales‑flow performance through sharp UX, smart content and SEO‑savvy improvements.
* Spot new capabilities and innovations that push our digital sales engine forward.
Collaboration & Best Practice Sharing
* Partner daily with Sales colleagues, Marketeers, Content and UX experts and the Product teams who share your ambition to grow.
* Turn CRO best practices into team standards and raise the bar across the organisation.
* Experiment with new audiences, traffic drivers and creatives to fuel acquisition efficiency.
We Look For
* A creative, data‑driven optimizer who thrives on experimentation and continuous learning.
* A challenger of the status quo who brings fresh energy to every digital journey.
* 5+ years of experience in CRO, digital marketing, analytics or e‑commerce.
* B2B expertise / background is preferred, but not a must.
* Expertise in Adobe Analytics, Adobe Target and structured experimentation.
* Strong grasp of UX, digital behaviour and SEO fundamentals.
* A collaborative mindset and ease working in an agile, international environment.
* Master's degree or equivalent experience.
* Fluency in Dutch or French and English.
We Offer You
* A role with real impact in a rapidly evolving digital ecosystem.
* Challenging work and endless opportunities to grow.
* A dynamic, informal culture supported by passionate colleagues.
* An agile environment where ideas matter more than hierarchy.
* A flexible and empowering hybrid work model.
We redefine banking. What about you?