Marketing Specialist Role Summary
We are seeking a seasoned Marketing Specialist to drive impactful marketing campaigns and communications that align with our sales objectives. The ideal candidate will have 4-10 years of experience in digital marketing, content development, event management, and marketing communication.
This role involves collaborating closely with sales and product management teams to translate our physical brand presence into a powerful digital advantage. Key responsibilities include managing the logistics of sales campaigns, curating and managing promotional items, and keeping control on marketing spend and material distribution.
Additional responsibilities include crafting engaging digital content using existing tools and resources, boosting campaign effectiveness through effective content development, and contributing to global MSA campaigns. Strong analytical skills are required to analyze campaign and content performance and drive continuous enhancements.
Key Responsibilities:
* Manage the logistics of sales campaigns, including supporting tradeshows and seminars.
* Curate and manage the promotional items offering, brand assets, ensuring consistency and freshness.
* Keep control on marketing spend and material distribution.
* Craft engaging digital content using existing tools and resources.
* Boost campaign effectiveness through effective content development.
* Contribute to global MSA campaigns, ensuring both traffic and ROI.
The ideal candidate will have a proven track record in successfully driving digital marketing campaigns and content creation, proficiency in a range of digital tools, excellent communication, collaboration, and organizational skills.