Title And Summary
Copy Writer, Advisors Creative Desk
Overview
The Services team is a key differentiator for Mastercard, providing the cutting‑edge services that help our customers grow. Centered on data‑driven technologies and innovation, this team offers consulting, marketing, loyalty, and analytics to financial institutions and merchants globally. Marketing Services is the team within Services that develops and executes the marketing programs that help our clients achieve their marketing goals. The Advisors Creative Desk sits within Services and is responsible for ideating and creating engaging, forward‑thinking, on‑brand content solutions that connect our advertising partners, platforms, and our portfolio of brands.
As a Copywriter you will have a creative flair, always seeking innovative and new content directions for our clients. You will relish working in a fast‑paced environment and be able to manage multiple project deliverables. You will be skilled with short and long form copy for marketing purposes, and ideally have extensive experience with financial services copywriting.
Role
* Provide leadership/motivation and convey the vision and values of the Marketing Services organization
* Develop concepts and bring ideas to life across a wide variety of continuously evolving communication channels
* Ensure all work is executed to the highest standards of craft
* Comprehend sophisticated strategic briefs and create work that aligns with strategy and brand character
* Execute across channels including TV, online video, online banners, social platforms, and print
* Develop copy for multiple forms of communication, including direct response designed to drive action and conversion
* Present work intelligently and concisely in internal reviews and client meetings
* Proactively bring ideas that solve challenges and grow business
* Develop holistic and memorable creative campaigns from start to finish
* Actively identify new opportunities and future trends
All About You
* Copy writing experience within a creative agency environment or for marketing purposes on client side
* Experience writing copy for direct response marketing
* Ability to concept new campaign copy in a variety of mediums
* Understanding of marketing insights and strategies to translate into compelling advertising campaigns that are digital‑first
* Combination of conceptual creative thinking with high‑quality content delivery
* Collaboration with graphic designers to ensure format/design and copy cohere
* Interpretation of brand/style guidelines from various clients and application to marketing collateral messaging
* Interpretation of creative briefing documents and translation into compelling content
* Captivating presentation skills
* Passion for social media platforms, trends, technology and best practices
* Excellent organizational and communication skills
* A "maker" mentality – curious and not afraid to try new methods
* Strong conceptual skills
* Preferred: A solid understanding of the customer journey as it relates to card & banking (acquisition, conversion, activation, early month on books, customer loyalty, cross‑sell)
Corporate Security Responsibility
* Abide by Mastercard’s security policies and practices
* Ensure the confidentiality and integrity of the information being accessed
* Report any suspected information security violation or breach
* Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines
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