Beschrijving van de functieThe client is a dynamic retail destination committed to enhancing the shopping experience through innovative marketing, digital transformation, and engaging customer interactions. With a strong focus on strategic growth, they work closely with stakeholders to create a vibrant and thriving commercial environment.JobomschrijvingThe Marketing Specialist will :- Develop and execute the annual marketing plan based on strategic objectives.- Create and implement innovative campaigns to promote the shopping center and increase foot traffic.- Manage event planning, coordinating themes, activities, and supplier selection.- Oversee digital marketing, including data collection, marketing automation, and personalized email campaigns.- Design and produce marketing materials while ensuring thorough reporting on each initiative.- Maintain strong relationships with stakeholders, including tenants, suppliers, and business associations.- Contribute to the digital transformation of the shopping center by optimizing online presence and engagement.- Monitor market trends and customer insights to refine marketing strategies.- Ensure effective communication and branding to enhance customer loyalty and shopping experience.Jouw profielThe successful Marketing Specialist has the following profile :- At least 5 years of proven experience in a similar role.- Bachelor's degree in Marketing, Event Management, or Communication.- Native-level proficiency in French, with fluency in English and Dutch.- Strong expertise in digital tools, including social media, website management, and CRM systems.- Highly autonomous, creative, and detail-oriented with a structured approach.- Willingness to work occasional weekends for event management.Voordelen van de betrekking- Exciting Career Growth - A chance to lead marketing initiatives, drive digital transformation, and make a tangible impact in a dynamic retail environment.- Competitive Package - A rewarding salary with potential benefits aligned with expertise and responsibilities.- Collaborative Environment - Work closely with stakeholders, tenants, and marketing teams in a fast-paced, engaging setting.- Flexible & Varied Role - A mix of strategic planning, event management, and digital marketing, with occasional weekend work for special events.