Country: Belgium
City: Braine-L'Alleud
Job Family: Sales
Contract Type: Unlimited-term
Job ID: 53057
Category Manager
The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow, Kiri, Babybel, Boursin Nurishh, Pom'Potes and GoGo squeeZ, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.
Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you
Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project
#IWorkForAllForGood
MAIN MISSIONS
Regular activities
* Analyzes market trend on a long term perspective: Consumer, shopper, retailing evolution
* Develops category vision for Bel on the cheese and snacking category : contribution to turnover, sales volume, brand image, place in the shelves
* Develops Category strategy and tactics (field)
* Identifies category projects & strategy in line with Bel business and brand objectives
Business development / Coordination activities:
* Establish monthly business points by building dashboards on each of the retailers
* Monthly analysis of the commercial levers on the categories and our brands in the retailers in charge
* Delivers insightful and timely category information to the relevant contacts within customer base
* Establish strategic plan (business review) for each customers
* Follow the assortment: analysis of assortment movements, analysis of the performance of new products, carrying out rankings by segments and brands within each retailers, preparation of innovation sheets for resale to customers
* Analyze merchandising: analysis of merchandising data by brand and on the market, help in the preparation of internal meetings with the merchandizing coordinators
* Coordination:
* Sales : provide the quantified arguments necessary for a successful sale to the sale advisor
* Marketing: relay of the marketing strategy to the customers
* In collaboration with KAM – category manager giving his expertise about market tendencies during customer's meeting
* Perfect store/Retail Excellence : develop and coordinate in-store excellence activities
* RGM: optimize Bel's brands propositions based on robust analysis / be a relay for the Global RGM team
PROFILE
Master degree in business management, marketing or communication (ideally university degree)
3-5 years experience in Sales development and/or Marketing
preferably
in FMCG
Good knowledge of MS Office / Nielsen
Comfortable within complex and international organizations
Landscape understanding (knowledge of FMCG market)
* From Insights to Category driver
* Sales activation
* Customer Partnering
* Financial acumen
* Analytical, deductive, passionate about sales, communicative and proactive attitude
Language
Fluent Dutch and English, French is a strong asset
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