Ready for a new challenge? Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited for your unique skills and aspirations.
About Ariad:
We’re the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and MediaMarkt. We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about. Ariad consultants are specialised in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design and digital transformation.
About our role:
Our client is a global leader in consumer electronics, driving innovation across every touchpoint of the customer experience. With CRM & Loyalty becoming a critical growth pillar, personalisation now plays a central role in strengthening customer relationships and unlocking meaningful value across channels.
Our client is looking for a proactive, data-savvy professional to join their team as a CRM Personalisation Specialist. In this role, you will support the evolution of a more automated, data-driven, and personalised CRM approach across the Benelux region. You will help build the technical foundations that fuel campaign personalisation, lifecycle journeys, collaboration with partner channels, and AI-driven optimisations, while ensuring ethical and compliant data usage at every step.
You will work closely with CRM, Loyalty, Data, Legal, and AI teams to shape the future of customer communications. If you’re excited about making personalisation smarter, more seamless, and more impactful, we encourage you to apply for this opportunity.
What you will be doing:
* Define, develop, and manage the CRM data plan to optimise how customer data is collected and leveraged across owned platforms.
* Create a phased roadmap for journey-based CRM and refine lifecycle journeys through strong data briefings.
* Integrate dynamic content templates within CRM communications and the Members platform.
* Work closely with the internal AI team to explore and develop AI-driven personalisation capabilities.
* Develop robust measurement plans and ensure consistent performance reporting.
* Support customer-centric dashboard creation and continuous optimisation.
* Align with Legal on data usage and compliance across all CRM touchpoints.
* Facilitate data collaborations with paid media, operators, and other partner channels, enabling joint optimisations and clean-room initiatives.
* Support technical setup, testing, and end-to-end delivery of CRM campaigns and automated journeys.
What you bring:
* Ambition to further develop your career in CRM personalisation and digital marketing strategy.
* At least 5 years of working experience in digital marketing, preferably with CRM or personalisation focus.
* Past experience in data integrations for personalised email, push, loyalty, or web experiences is a plus.
* Your strengths include project prioritisation, structured thinking, and problem-solving.
* Strong hands‑on mentality with willingness to support testing and end‑to‑end delivery.
* A strong ethical approach to data usage combined with a drive for commercial results.
* Fluent communication skills in Dutch and English are needed in this job.
* Experience collaborating with cross‑channel teams and working with customer data sets.
The offer:
* Digital recruitment process and onboarding to the company.
* Work for a well‑known global brand.
* You will join a collaborative, data‑driven team focused on precision and innovation.
* Working from home 2 days/week.
Why become an Ariad Consultant?
* You’re joining an impressive network of +100 digital consultants and the Ariad staff, all dedicated to helping and supporting each other to succeed and drive innovation.
* You will never be a number: we match you with projects that suit your skills and ambitions.
* Personalised follow‑up & honest feedback guided by our Digital Talent Managers.
* Gain a rich community of other digital professionals at quarterly events and meetups. Join our annual Workcation event in sunny Southern Spain.
* Ongoing opportunities to learn and grow professionally including personal and professional development and guidance.
* Access to leading A‑brands in Europe such as Samsung, ING Bank, Carrefour, L’Oréal, Decathlon and many others!
If you are excited about the opportunity to grow your career and make a difference, we encourage you to apply for this amazing job. Don't miss out on the chance to join a top?notch team and be a part of something special. Get started by sending your CV!
At Ariad, we believe that building teams that represent a variety of backgrounds, perspectives, and skills is critical to our success and the success of our clients. We consider candidates based on hard and soft skills, experience and business needs. Excited about this role, but your experience and skills don’t align perfectly? Apply anyway! You may be just the right fit for this or other roles.
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