Job title: Content Designer
Location: Brussels, Belgium
Duration: ASAP-6 Months (with possible extension)
Languages: Dutch OR French AND English
JOB DESCRIPTION:
* As an SEO Content Designer, you’ll craft compelling, multilingual content that’s optimized for search engines, tailored to user needs, and aligned with our brand voice.
* You’ll work at the intersection of content strategy, UX design, and AI-powered optimization. Collaborating closely with UX designers and marketers, you’ll help drive traffic, engagement, and conversions.
Roles and responsibilities
* Design and create digital content and landing pages to support campaigns, enhance user journeys, and deliver impactful digital experiences.
* Build visually appealing and user-friendly landing pages using your CMS.
* Develop and design engaging content that aligns with our brand voice and marketing goals.
* Lead and shape digital content design for web, collaborating closely with UX designers and marketers, and considering UX writing practices.
* Ensure content aligns with our experience vision, design principles, content strategy, and brand values.
* Plan, analyze, and produce content and product copy that is relevant, easy to understand, accessible, inclusive, and conforms to the brand style and tone of voice.
* Understand user psychology to translate product specifications into customer needs, engaging customers and increasing conversions.
* Ensure a consistent user experience across all touchpoints.
* Continuously improve the website for all segments to drive organic traffic, generate online conversions, reduce call volumes, and achieve NPS targets.
* Conduct user research and analyze data to understand user behavior and optimize content for better user experience and conversion rates.
* Organize recurring customer tests and A/B tests to validate assumptions and continuously optimize digital interfaces.
* Define and monitor usage performance KPIs, making necessary updates to steer improvements.
* Use data, insights, and research to make informed content and design decisions.
* Monitor customer feedback and metrics to optimize the user experience.
* Utilize AI tools and technologies to enhance content creation and optimization.
* Ensure all content is SEO-friendly and optimized for search engines.
* Monitor SEO trends and apply insights to keep content competitive.
* Stay up-to-date with industry trends and best practices in copywriting, UX design and AI applications.
* Keep an active watch on SEO trends and best practices to ensure content remains competitive.
* Leverage generative AI to draft multilingual content, accelerate ideation, and personalize user experiences.
* Use AI-powered analytics to identify content gaps, predict user behavior, and guide SEO strategy.
* Integrate AI-assisted UX writing tools to ensure tone consistency and improve readability across segments.
Your daily adventures::
* Create landing & product pages based on templates
* Generate and refine SEO-optimized, conversion-focused copy in 4 languages using AI translation and content enhancement tools
* Build webpages in our CMS
* Analyze and improve SEO and organic traffic
* Analyze performance to optimize pages by using tools as Adobe Analytics, Content Square, SEMrush…) and customer’s feedback
* Propose AB testings and continuous optimizations,…
* Manage stakeholders.
* Attend agile ceremonies (stand-up, sprint planning, refinement, démo’s…)
Who you are:
* • You have minimal 3-5 year of proven experience as a UX Copywriter, Content Designer, or SEO specialist .
* • You are familiar with AI tools and technologies used in content creation and optimization
* • Knowledge of these tools is a plus:
* Contentful as a CMS
* Figma as wireframe tool
* Fig jam
* Content Square as journey & zoning analysis tool
* SEMrush, Search console as SEO tools
* You have good knowledge of French OR Dutch AND English; able to participate and interact in a multi-languages meetings.
* You have an excellent mastery of UX & web copywriting in French and/or Dutch, English or German is a plus.
* You are familiar with SEO best practices
* You actively explore emerging AI tools and trends to continuously improve your content design workflows.
* You understand the ethical implications of AI in content creation and apply responsible practices.
* You are used to analyse metrics reporting
* You are customers- and results oriented.
* Open, you easily communicate and share information.
* You have good creativity assets, to think out of the box and propose pro-active actions.
* You are able to work independently, and take responsibility.
* Organised, you can work on multiple projects simultaneously.
* You are a -true team player with excellent communication and coordination skills (extremely fit to work in a cross-functional large company context and to motivate others).
* You are flexible and stress-resistant (with respect for deadlines and priorities).
* You are familiar with scrum techniques and Agile project planning.
* You will work collaboratively in a fast-paced environment.