About the Role
As our Communications Manager, you will play a key leadership role in shaping and delivering our communication strategy to build strong brand awareness and drive footfall growth. You will be responsible for creating a cohesive messaging hierarchy and comprehensive communication plans tailored to our diverse audience segments, aligned with our Village Calendar and strategic objectives.
Key Responsibilities
1. Develop and implement a Messaging Hierarchy that guides all communications, based on audience segmentation and the Village Calendar.
2. Create integrated Communication Plans for all marketing and partnership activities & ensure brand consistency and alignment across all communication efforts.
3. Manage and coordinate the efforts of channel owners (website, app, media, newsletter).
4. Provide leadership to the Social Media team for alignment with communication goals.
5. Partner with Content Manager, ensuring visual identity and storytelling align with overarching communication plans.
6. Lead planning and collaboration with our Media Agency, in partnership with the Assistant Digital Manager.
7. Collaborate with Retail Marketing to plan communications around brand openings and Village activations.
8. Partner with Guest Engagement and Private Client Services to manage communications related to membership and private clients.
9. Work closely with the Partnerships Team and external partners to identify and execute co-branded communication opportunities.
10. Develop and deliver regular performance-based reports to evaluate the effectiveness of each channel and its contribution to footfall growth.
About you
11. Degree in Marketing or Marketing Communications or equivalent qualifications are preferable
12. Proven experience in a similar Communications or Marketing role
13. First class background in corporate communications
14. Strong project management and cross-functional leadership skills
15. Experience managing external agencies
16. Analytical mindset with experience in performance reporting
17. Excellent verbal and written communication skills
18. Fluent in English and Dutch, any other European language would be beneficial
There’s no one quite like us
Maasmechelen Village is part of The Bicester Collection.
The Bicester Collection are the worlds’ leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 11 Villages in Europe and China as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.
Our Vision is to be the best shopping destination in the world. Our Mission is to make the lives of others better - our brands, our guests, our people and our communities. Our Brand Promise is to offer something extraordinary every day. Our Five Values are the glue that bind us together and allows us to lead ahead:
19. Authenticity - Always do the right thing
20. Innovation - Think outside of the box
21. Passion - Do what you love and love what you do!
22. Critical Thinking - Challenge the obvious
23. Vision - Be mission driven always
Why we’re exceptional
The key to our success is the quality and commitment of our people. To work in one of the teams at any of the Villages is to play an active role in redefining both the art and the science of retail. This creates a dynamic approach that underpins our ability to anticipate future trends in a fast changing world. In return for your Authenticity, Critical Thinking, Innovation, Passion and Vision, you’ll receive a generous salary and we’ll also reward you by:
Looking after you: You’re entitled to 20 days of annual leave, 6 compensation days and 5 extra days provided by the company (when working fulltime), Belgium’s Bank Holidays and your birthday off. Plus you get extra leave if you are getting married, moving or doing voluntary work. We provide above industry life assurance cover, pension saving, personal travel insurance, private travel insurance, hospitalization and extra health insurance (dental and more). You also have the ability to choose your own benefits package with our cafeteria plan.
Treating you: discounts throughout our villages, discounts with other retailers (known as Ekivita Benefits Platform) and a very generous employee referral bonus.
Championing you: you’ll be working within a creative and collaborative environment like no other, with the opportunity to develop your professional and personal skills while advancing your career.
Come and live your story with us
The key to our success is the quality and commitment of our people. The Bicester Collection is made up of 1,200 colleagues of 50 nationalities. We are diverse in background, age, experience and leadership style. We believe that an inclusive workforce makes magic happen, and with this in mind we welcome everyone - regardless of age, gender identity, race, sexual orientation, physical or mental ability or ethnicity - to be a part of our family. We are offering a fantastic opportunity for a professional and commercially focused individual to join us. We have huge ambition for what we can achieve together and we want to have fun!