International Head of Brand Management – Benelux &##127757; FMCG / Premium Brands | Brand Strategy | Omnichannel Activation
The environment is entrepreneurial, dynamic, and performance-driven, with a strong focus on innovation, customer service excellence, and operational agility.
As Brand manager, you will define and execute the marketing and brand strategy for the group’s portfolio and partner brands across Benelux, ensuring strong brand positioning, increased visibility, and superior performance across all distribution channels.
You will play a critical role in bridging global brand vision with local execution, working in close collaboration with Marketing, Sales, and Operations to drive growth and enhance consumer experience.
This role is designed for an experienced marketing leader with a strong strategic mindset, analytical capability, and the ability to unite and inspire teams in a fast-paced and evolving business context.
Develop and execute brand plans based on consumer insights, market data, and business objectives.
Lead marketing budget planning and ensure optimal resource allocation to maximize ROI.
Work closely with international brand owners and internal stakeholders to ensure consistent brand expression and alignment with global guidelines.
Operational Deployment & Marketing Activation
Coordinate the roll-out of campaigns and activations across all distribution channels (on-trade, off-trade, e-commerce, key accounts).
Create sales support tools, promotional materials, and digital content for commercial teams and distributors.
Ensure operational excellence by aligning marketing initiatives with commercial priorities and execution capabilities.
Track and analyze key marketing KPIs (brand awareness, ROI, campaign performance, market share).
Team Management & Cross-Functional Collaboration
Lead, coach, and develop the Marketing Assistant, enhancing autonomy and skill development.
Master’s degree in Marketing, Business, Communication, Management, or equivalent experience.
Languages
~ Fluent French, Dutch, and English (essential for effective Benelux market coverage and international stakeholder management).
Minimum 5 years of experience in Marketing or Trade Marketing, ideally in FMCG and/or specialized distribution.
Strong experience in team leadership, with the ability to motivate and lead transformation.
Strong knowledge of, or strong affinity with, the wine and/or premium beverage sector (mandatory).
Demonstrated ability to challenge the status quo and implement innovative, data-driven approaches.
Stakeholder management (local & international)
Leadership and team development
Strong autonomy and international exposure
Batenborch International is a specialized Executive Search firm focused on recruiting commercial and marketing leadership talent across Europe. We partner with both international groups and fast-growing organizations to identify and attract high-impact professionals in Sales, Marketing, General Management and Digital roles.