Direct message the job poster from Clear Edge International Search & Selection Ltd
Head of Consumer at Clear Edge Search & Selection
Head of Player Marketing & Loyalty – Gaming Content
Location: Yerevan, Armenia | Remote-friendly - One week per month in Yerevan
Are you a strategic, data-savvy marketing leader with a passion for iGaming and player engagement? We’re looking for a Head of Player Marketing & Loyalty to drive all player-facing marketing initiatives within a rapidly-growing Gaming Content Business Unit of a leading B2B iGaming software provider.
Reporting directly to the Chief Commercial Officer, this is a unique opportunity to lead high-impact campaigns, shape loyalty programs, and influence the global player experience — all while collaborating with top-tier B2B partners and operators.
What You’ll Do
* Lead Campaigns: Develop and execute game launch campaigns, seasonal promotions, and network-wide activities across Live and RNG portfolios.
* Partner Collaborations: Work with B2B partners to launch co-branded campaigns that boost acquisition, engagement, and retention.
* Promotions & Bonuses: Design effective promo mechanics (jackpots, tournaments, retention offers) tailored to player behavior and game types.
* Loyalty & Player Journeys: Build and evolve loyalty systems and engagement frameworks to drive long-term retention and lifetime value.
* Analyze & Optimize: Track campaign performance, player data, and ROI to optimize strategies and outcomes.
* Cross-Team Synergy: Align closely with Product, Studio, and Commercial teams for cohesive, timely marketing execution.
* Creative Oversight: Guide development of creative assets and in-game messaging in partnership with design teams.
What You Bring
* 5+ years in the iGaming industry, with a proven track record in player marketing, retention, or campaign strategy.
* Expertise in casino promotional tools and a deep understanding of player psychology and behavior.
* Strong analytical skills and experience in campaign performance tracking and segmentation.
* Proven success managing impactful, ROI-positive campaigns through operators or aggregators.
* Excellent communicator and collaborator across product, commercial, and creative teams.
* Fluent in English; Armenian is a plus.
What You’ll Gain
* The chance to shape and grow some of the next big brands in iGaming.
* Real influence over how games are promoted and experienced by players worldwide.
* A creative, entrepreneurial work culture with the freedom to launch bold ideas.
* Hands-on collaboration with major operators and platforms across global markets.
* Competitive compensation and growth opportunities in a high-velocity business unit.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Advertising
* Industries
Gambling Facilities and Casinos
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