Department: Commercial
Location: Hong Kong
Description
Why LBR?
An amazing market position, enviable growth, collaboration and wonderful people are just some of the reasons to further your career with Law Business Research. Our culture is shaped by our core values that promote equality, agility, and respect in everything we do.
Law Business Research has been selected as a winner for the 2024 Inspiring Workplaces Awards. We're proud of our inclusive and inspiring culture here at LBR and we remain committed to creating a positive workplace for all our employees
We are happy to share that we have partnered with Business Disability Forum to help us on our journey to becoming a more inclusive employer and achieving Level 2 Disability Confident Accreditation.
We also take our place in this world of ours very seriously and engage in a wide variety of charitable and community based initiatives. We work extensively with Swawou School in Sierra Leone, which we established to provide education for 120 girls, and on an ongoing basis we underwrite the school's costs.
'We are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, gender identity/expression or reassignment, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.'
We are looking for an event marketing executive to join our team. This role is focused on executing marketing campaigns across our APAC events portfolio.
Key Responsibilities
KEY ACCOUNTABILITIES
Email Marketing
Accurate proofing of emails, including newsletters and targeted campaigns.
Build emails and create templates.
Develop an understanding of basic segmentation, dynamic content, A/B testing and page
rules, forms, and landing pages etc.
Execute email marketing campaign activities aligned with marketing plans e.g., sending
marketing emails, requesting mailing lists, writing copy, sourcing new data etc.
Incorporate email testing strategy in marketing plan.
Develop knowledge of email marketing best practice and competitor trends.
Social Media Marketing
Conduct a variety of paid campaigns, including boosting post, matched audiences, look
alike profiles and creation of targeted groups.
Implement a clear testing strategy for organic posts and paid posts.
Track lead gen/ direct registrations as a result of social campaigns.
Accurate posting throughout all stage of the campaign including, LinkedIn events, organic
posts reflecting available content, during event and post-event posts.
Websites
Build websites accurately.
Have an excellent working knowledge of Cvent. For example, be able to offer solutions
on Cvent, bespoke to different events e.g., if we include add-ons, multiple streams,
invitation only events etc.
Mentoring
Train marketing assistants on all marketing platforms and activities.
Data Requests
Pull complex data requests for events.
Have an awareness and be able to act on insufficient internal data.
Create campaigns in Pardot.
Product Knowledge
Become an event marketing specialist in a few brands/ event types.
Develop a good working knowledge of audience composition and use that to be better
adapt copy, segment data and build audiences.
Have a basic understanding of current trends in the brands you are working on.
Independently identify important delegates and speakers.
Be able to understand and identify the different organisation types and segment data
accordingly.
Marketing Plans
Build marketing plans from templates.
Build in a testing strategy in line with your marketing plan.
Have a clear understanding of why marketing plans are structured in such a way.
Identify cross promotion opportunities with other events and webinars.
Reporting And Analytics
Track feedback of the event, draw out relevant comments and testimonials and make
inferences from those.
Be able to spot and act on registrations trends.
Report on GA data.
Adapt marketing plan dependent on the success/ lack of success of different activities.
Accurately maintain budgets and track ROI.
Track event revenue and put in strategies to reach targets.
Report upwards on any of the above.
Partnerships
Source accurate 'supporting organisation' research lists for events you are working on.
Follow the 'supporting organisation' workflow.
Audience Management
Monitor audiences effectively for your events, constantly ITR and audience composition.
Flag and act appropriately (organising meetings, flagging with manager) if an event is
underperforming.
Suggest crises management strategies for underperforming events.
Event Attendance
Attend events.
Coordinate interviews.
Coordinate interview questions.
Conduct interviews and network on the day.
Help with on-the-day ops (as required)..
Skills Knowledge And Expertise
ADDITIONAL SKILLS & RESPONSIBILITIES
Proficiency in email marketing platforms (e.g., Pardot, Mailchimp), CMS tools, and social media ad managers.
Strong written and verbal communication skills.
Analytical mindset with attention to detail.
Ability to manage multiple projects and meet deadlines.
Collaborative and adaptable approach to working cross-functionally.
Benefits
25 Days Annual Leave
Wellbeing/Gym Allowance
Private Medical & Dental Cover
Mandatory Provident Fund
Employee Assistance Programme
Birthday Leave
2 weeks work from anywhere