At Larcier-Intersentia, we enable knowledge. With software, online databases, books, journals and trainings. We are embarking on a thrilling journey towards the future of information, supported by a strong international group, and vast investments in new technologies.
To support our exciting growth journey, we are looking for a Paid & Content Marketing lead. The successful candidate will play a key role in driving content marketing strategies and managing paid campaigns for product visibility and digital sales within the Growth Marketing team.
Your role
Within the Growth Marketing team, in permanent alignment with the Product Marketing, Communication and editorial teams, you will:
* Develop and implement strategies to increase product awareness, qualified leads and, ultimately, customer acquisition.
* Manage paid campaigns, primarily search engine and social media ads, but also programmatic advertising with our partners, to drive product awareness, engagement and direct sales.
* Lead content marketing initiatives, from ideation and strategic planning to content creation, distribution, and performance analysis.
* Manage and update content across our digital commercial and corporate platform.
Your profile
* Native French or Dutch speaking - Fluent in English
* A minimum of 2 years of experience in Digital Marketing, Inbound Marketing or Demand generation
* Experience with Paid campaign management (SEA or Social Ads)
* Experience with Content Marketing or editorial SEO
* Project management skills with the ability to manage multiple projects simultaneously
* Nice-to-have skills:
* Knowledge of legal or tax topics
Our offer
* A work environment that offers you plenty of opportunities to innovate and grow, to demonstrate your full potential and to have an impact.
* An inspiring culture that puts people first, is positive, collaborative & creative.
* You will work in a flexible and agile environment where interaction is key.
* A good work-life balance with hybrid working, flexible schedules and even the possibility to choose for a 5 or 4-day work week.
* An attractive salary and additional benefits adapted to your level of experience (company car, meal vouchers, full package of insurances, 34 days off, homeworking allowance, …)
Are you ready to take the next step in your career?
Don't hesitate to apply, and if you have any questions, feel free to contact our dedicated recruiter Alexia via a.soreil@larcier-intersentia.be
Seniority level
Associate
Employment type
Full-time
Job function
Marketing and Project Management
Industries
Book and Periodical Publishing
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