As the Benelux Channel Manager, you will be responsible for developing and managing our channel partner strategy across the Benelux region. You will develop a product or service through existing or new channels to persuade the sales representatives of the distributors to sell and end users to purchase our products, to maximize the organization’s ability to make a sale based on knowledge of the customer and to handle professional with the (potential) customer to turn the contact into a sale and/or an ongoing customer relationship, all in order to achieve the defined sales & growth targets within the channel.
Your responsibilities
* Develop & implement tactical Benelux channel sales growth plans
* Responsible for the yearly implementation, execution and fine-tuning of the partner program and Product Discount Group buckets.
* Continuously evaluate the market(s) and expand the focus to other (new) markets for Brady or Brady brands.
* Improve channel sales performance through intensive coaching of channel sales resources & joint visits.
* Develop a deep understanding of current and future channel needs.
* Achieve sales/margin targets and (marketing) KPI’s set together with the Regional Sales Manager.
* Dedicate 30% time to manage and develop the channels.
* Dedicate 70% time to make calls to distributors, joint visits, hosting seminars and exhibitions, organizing trainings with distributors and analyze the end users needs in a professional way and offer the most appropriate solution.
* Create a yearly marketing- and sales plan with the channel partners management and execute and review these plans.
* Communicate internally any significant trend or opportunity in the market to sales, marketing and product development.
* Continuously evaluate the current channels base in cooperation with the rest of the regional sales team.
* Coach the channels’ sales teams and introduce new (Brady brand) products.
* Work in close relation with the customer service & inside sales representatives and the territory sales managers for the area.
* Closely working together with Product & Channel marketing.
* Document all customer and distributor interaction in the CRM database.
Your Profile
* Strong negotiating skills and ability to convince others.
* People management skills to motivate and coach people
* Ability to set up and implement/execute effective strategic marketing- and sales plans
* Background in/affiliation with both marketing- & sales strategies and distributors management
* Very good understanding of the local market.
* Time management skills.
* Ideas and initiatives towards channel partners and motivate them constantly
* Knowledge of Microsoft office tools
* You have minimum a Bachelor degree or similar to experience. You are fluent in Dutch, English and French.