UX Conversation & Agentic Designer
Location: Brussels, Belgium
Role Description: We are creating a new role for a UX Conversation & Agentic Designer — a hybrid designer who shapes how customers and employees interact with AI across touchpoints. You'll craft conversation flows, personality guidelines, and interaction logic that make automation feel intelligent, human, and trustworthy.
Key Responsibilities:
· Design and optimize conversational flows for chatbots, voice assistants, and multimodal interfaces
· Create and maintain conversation design systems and dialogue patterns
· Develop persona frameworks and tone of voice guidelines for AI assistants
· Conduct user research and usability testing for conversational interfaces
· Collaborate with AI/ML teams to enhance natural language understanding
· Design inclusive conversations that work across diverse user groups
· Implement analytics and metrics to measure conversation success
· Create and maintain conversation maps and user journey documentation
· Design natural, multi-turn conversations across chat and hybrid channels.
· Define agentic flows where AI detects intent, collaborates with humans, and resolves issues proactively.
· Collaborate with Business and UX Service Designers to embed conversational touchpoints in broader journey systems.
· Prototype and test conversational experiences to refine clarity, empathy, and efficiency.
Degree & Experience:
· 3+ years designing conversational interfaces, chatbots, or AI-driven experiences.
· Skilled in tools like Voiceflow, Botpress, or Dialogflow.
· Strong writing and interaction design skills with a sensitivity to tone and emotional context.
· Able to translate technical logic into simple, intuitive experiences.
Technical skills:
· Must have previous conversational design and copywriting expertise
· Should have basic UX skills
· Proficient with digital collaboration tools (FigJam, Miro, Mural)
· Skilled in data analysis, KPIs, and feasibility assessment
· Able to engage and motivate cross-functional team members and stakeholders
· Experienced in coaching product/design teams
· Background in UX, behavioural design, or growth hacking
· Familiar with AI-powered products/assistants
· Enterprise software expertise
Attitudes/Behaviour:
· Customer-focused, proactive, and adaptable to change
· Effective communicator, facilitator, and conceptual thinker
· Up-to-date with digital trends and eager to learn
· Strong planning, organizational, and analytical skills; self-reliant
· Experience with agentic design, adaptive AI, or orchestration
· Knowledge of human-AI collaboration or prompt architecture
Languages:
· English (written and spoken) and Dutch or French