Responsibilities - Achieve and exceed sales objectives by promoting Waters' full range of products and services, including Wyatt, LC, Mass Spectrometry, Informatics, Consumables, and Services. Utilize value and solution selling techniques to highlight the benefits and applications of our products to potential customers.- Develop and implement a comprehensive strategic business plan to achieve growth targets.- Initiate and lead business development activities such as marketing meetings, product demonstrations, and customer-focused seminars. These activities aim to generate leads, nurture customer relationships, and drive product adoption.- Maintain accurate and current records of proposals, opportunities, accounts, contacts, leads, and actions through CRM. Ensure daily and weekly updates to provide a clear and up-to-date picture of sales activities and pipeline status.- Coordinate all sales activities within defined accounts, including lead generation, follow-up, cold calling, technical seminars, demos, and customer support. Ensure a seamless and integrated approach to customer engagement and support.- Establish and maintain key customer relationships by understanding theirapplication needs and providing tailored solutions. Use these insights to effectively sell new products and drive customer satisfaction and loyalty.- Develop detailed business plans and accurately forecast territory results. Provide market intelligence to identify potential customers and competitive activity. Use this information to adjust strategies and ensure alignment with market trands and custmoer needs. Qualifications - Bachelor or Master Degree in Science. Prior experience in a technical lab or field support role is a plus.- Proven track record of meeting or exceeding sales objectives in a similar role.- Experience in developing and executing strategic territory plans.- Strong ability to coordinate and manage multiple sales activities, including lead generation, cold calling, and technical presentations.- Proficiency in developing business plans, forecasting, and providing marketintelligence.- Excellent communication and relationship-building skills, with the ability tocollaborate effectively with customers and internal teams. Spoken and writtenfluency in English and local language (if applicable).- Travel within territory at least 3 days per week, additional travel nationally and internationally as required by business.