Looking for a new opportunity? Here’s the profile we’re looking for! Part of the Galeries Lafayette group and from its origins as a wool mill, La Redoute has evolved into a heritage French brand, maintaining unique connections with its customers for over 180 years – initially through its catalogues and now digital. We specialize in designing furniture and home decor but also offer a range of fashion items to bring the French lifestyle to customer homes. Within its Northern Europe Hub (Belgium, the Netherlands, Germany, and international development), La Redoute is looking for a Head of Traffic to accelerate its global digital acquisition performance and support brand growth. Reporting to the E-commerce Director, the Head of Traffic is a key growth leader, responsible for transforming marketing investments into scalable and profitable business performance. Your main missions: 1. Traffic Strategy & Growth Leadership Define and execute the global acquisition strategy across all channels (SEO, SEA, Paid Social, Display, Affiliate) Identify and prioritize high-impact growth levers per market Build a clear strategic roadmap and long-term traffic vision Monitor market trends and competitive landscape to anticipate changes Lead and challenge agencies to ensure best-in-class strategic and operational execution Foster a test & learn culture to continuously unlock new growth opportunities 2. Performance & Budget Ownership Own and optimize budget allocation across channels based on ROAS and growth objectives Track, analyze, and optimize KPIs (Traffic, GMV, iROAS / iCPA, Conversion rate, CPC) Drive continuous optimization to maximize ROI, efficiency, and scalability Implement structured budget governance and performance tracking at global and local levels Own end-to-end traffic performance and accountability on acquisition efficiency 3. Team Leadership & Organization Build, structure, and lead the Traffic team (Search & Media Performance) Define roles, responsibilities, and scalable ways of working Coach and develop team members to reach high performance standards Drive a data-driven and performance-oriented culture Ensure excellence in both strategy definition and operational execution 4. Processes, Tools & Data Governance Design, standardize, automate processes, tools, and reporting frameworks Ensure consistency and scalability across markets and teams Strengthen tracking, analytics, and reporting capabilities 5. Cross-functional Collaboration & Partner Management Collaborate closely with e-commerce, data, CRM, brand and content teams Align acquisition strategies with broader business and commercial objectives Manage and optimize external partners and agencies Communicate clearly on performance, strategic decisions, and roadmap Translate traffic needs into high-performing creative and content requirements Skills & Competencies Leadership & Soft Skills Inspiring leadership with the ability to define a clear vision and align teams toward common objectives Strong strategic thinking with the ability to anticipate and drive high-impact decisions Excellent stakeholder management and cross-functional collaboration skills Innovation and continuous improvement mindset, driving experimentation, challenging the status quo, and scaling high-impact initiatives High adaptability and resilience in a fast-paced environment Strong communication and influencing skills, with the ability to engage at all levels of the organization. Hard Skills Expertise in multi-channel acquisition strategy (SEO, SEA, Paid, Social, Display, Affiliate) Strong experience in media performance and ROI optimization Advanced knowledge of analytics, tracking, and e-commerce reporting Budget management and performance optimization Strong project management and process structuring capabilities Profile Master’s degree (Business, Marketing, Engineering, or MBA) 6–10 years of experience in traffic acquisition / performance marketing Proven experience in team leadership and management Strong balance between strategic vision and hands-on execution Fluent in English with the ability to operate in an international environment What We Offer The opportunity to scale a major French lifestyle brand through performance-driven campaigns. Real autonomy on strategy, budget, and testing roadmap. High-impact leadership role with direct contribution to business growth International exposure across multiple European markets Based in Estaimpuis (Belgium) — hybrid working model. Want to know more about La Redoute ? La Redoute is a proud signatory of the Diversity Charter. We believe inclusion drives innovation – all applications are welcome.