Job Description
Brand Manager (Hematology)
Reporting to the Business Unit Director, Oncology
Join us as Brand Manager Hematology and play a key role in one of our most promising therapeutic areas. You’ll step into a dynamic, high-performing team recognized for its supportive culture and collaborative spirit. With significant upcoming launches, you’ll have the opportunity to work on a true strategic asset for the company. We invest in your personal development with mentorship, continuous learning, and cross-functional exposure—empowering you to grow your expertise and shape your career in a global, innovative environment. If you’re driven by challenges, eager to lead, and thrive in a super nice team, we want to hear from you!
Your role at AbbVie
Drive the strategic direction and tactical execution of AbbVie's Hematology brand. Champion patient-centric innovation, elevate the brand story, and strengthen cross-functional collaboration to deliver exceptional stakeholder value.
Highlighted Responsibilities:
* Strategic Leadership & Planning
o Define and execute robust brand strategies and 1-year tactical plans in alignment with global/area objectives.
o Analyze market trends, competitor landscape, and unmet needs to identify growth opportunities.
o Synthesize insights from cross-functional teams and external partners for proactive decision-making.
* Brand Plan Execution
o Translate strategy into impactful projects and targeted campaigns, ensuring all deliverables reinforce the brand’s positioning.
o Lead creation and rollout of innovative, multi-channel marketing initiatives that resonate with all stakeholders.
o Engage opinion leaders and facilitate stakeholder dialogue to enrich brand strategy.
o Oversee development of interactive CLM content and ensure effective implementation and KPI tracking.
* Field Excellence Collaboration
o Align in-field materials and activities with strategic goals.
o Support the in-field team in segmentation and tactical execution to maximize impact.
* Patient Journey Excellence
o Collaborate on building an accurate patient journey by gathering diverse insights and driving cross-stakeholder workshops.
* Financial Management
o Co-lead sales forecasting and expense tracking for the brand team.
o Ensure budget discipline, ROI measurement, and continuous improvement in marketing investments.
Qualifications
* 5+ years professional experience, ideally in scientific or healthcare domain.
* Demonstrated success in cross-functional and project management environments.
* Knowledge of supporting functions (Customer Excellence, Medical, Market Access, Finance, Sales, Consulting) is a plus.
* Fluent in English + Dutch or French.
* Strategic vision and business acumen.
* Strong analytical and project leadership skills.
* Excellent communicator and influencer.
* Proven ability to build effective cross-functional relationships.
* Innovation-driven, accountable, and results-oriented.
* Experience in budget management and KPI tracking.
Additional Information
AbbVie Culture
At AbbVie, we care deeply about bringing innovative solutions to patients in need. By joining us as a Brand Manager, you'll be at the forefront of our mission, working in a dynamic and supportive environment that encourages growth and collaboration.
• All4OneAbbVie: Foster strong interpersonal relationships and teamwork.
• Decide Smart & Sure: Navigate ambiguity and make informed decisions.
• Agile & Accountable: Communicate a clear and inspiring vision.
• Clear & Courageous: Provide honest and constructive feedback.
• Make Possibilities Real: Efficiently plan and execute tasks while adapting to challenges.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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