We're looking for a Medior Content Marketer for one of our clients' teams.
NB: Employee or Freelance
What are your responsibilities?
* Create and optimize content aligned with customer journeys and brand guidelines across owned and paid channels.
* Use of CMS to manage content, links, triggers, and images.
* Translate customer insights into persuasive content using behavioral design and nudging principles.
* Contribute to marketing automation campaigns (MVP journeys, lead flows) and segment-based content mapping.
* Implement SEO (incl. technical SEO), run A/B tests with clear KPIs using CRO tools, and apply continuous content optimization.
* Track performance via Adobe Analytics, Google Search Console, and ContentSquare; manage CID tagging and reporting.
* Integrate AI tools (e.g., Copilot) for ideation while respecting privacy and ethical standards.
* Work within Agile sprints, estimate workload, and contribute to content planning and budget input.
What are your qualifications?
* 2-5 years of experience as a Copywriter with a strong focus on customer-oriented content.
* Native-level Dutch is required.
* Proven experience in content creation, SEO, digital marketing, and A/B testing.
* Proficient in CMS (Sitecore, WordPress, etc), Photoshop, Hotjar, and Google tools (Search Console, Analytics).
* Familiar with GDPR, marketing automation tools, and behavioral design techniques.
* Strong analytical skills and a data-driven, storytelling approach.
* Excellent project planning, stakeholder collaboration, and sprint-based work ethic.