Walker Cole International is supporting a European healthcare organisation that is continuing to strengthen its consumer health portfolio across key markets. We are seeking a Brand Manager to drive brand growth, enhance market visibility, and support growth across a portfolio of OTC products.
Do you have the skills to fill this role Read the complete details below, and make your application today.This role is well suited to candidates with a strong marketing background who are looking to further develop within a regulated, consumer-focused environment, combining commercial strategy with scientific and regulatory considerations.Role OverviewYou will play a key role in shaping and executing brand strategy, ensuring strong market performance and consistent brand positioning.Key responsibilities include:Build and continuously update deep product and category expertise (indication area, product benefits, mechanism of action, competitor insights, etc.)Serve as internal go-to expert for assigned brandsEquip sales teams and key stakeholders with up-to-date product knowledge through training, presentations, FAQs and supporting materialsAnalyse brand performance and marketing impact using internal sales data and external market insights (trends, customer behaviour, competitor activity, pricing, promotions)Translate insights into clear recommendations for long-term brand developmentContribute to annual brand planning, including campaign definition, channel mix, pricing approach, budgeting and KPI settingDevelop and coordinate marketing campaigns with external agencies, ensuring quality, compliance and timely executionSupport product launches with tailored promotional plans and marketing activitiesManage brand budgets and proactively suggest adjustments when neededTrack, evaluate and report campaign and brand performance, identifying optimisation opportunitiesProvide sales teams with tools and materials xjsrcvq to effectively support market executionThe successful candidate is likely to bring:3–5+ years' experience in Brand Management or MarketingMaster's degree in the related industryExperience within Consumer Health, OTC, FMCG, or a related industryStrong analytical skills, with experience using market data and performance KPIsExposure to campaign development and product launch activitiesAbility to work cross-functionallyExcellent communication skills and stakeholder management capabilitiesFluency in Dutch, English, and French would be a bonus