Ph3About this Position /h3 pAs Senior Digital Marketing Manager Benelux, you are responsible for shaping and driving the digital ecosystem across all professional brands within Henkel Beauty Care. You lead the digital acceleration of the business across three key pillars: social media, B2B e-commerce (e-shop), and digital platforms innovation projects. You combine strategic vision, data‑driven decision‑making, and hands‑on execution to elevate brand presence, enhance customer experience, and drive measurable business growth. In addition, you lead and develop a team of digital marketing professionals, fostering a high‑performance culture, building digital capabilities, and ensuring strong execution across all areas of responsibility. /p h3What You’ll Do /h3 h3Social Media Leadership (All Brands BNL) /h3 ul liDefine and lead the BNL social media strategy across all brands, ensuring alignment with global guidelines while maximizing local relevance. /li liOversee content strategy, editorial planning, and channel activation (organic paid). /li liDrive best‑in‑class community management, influencer collaborations, and advocacy programs. /li liEnsure strong brand consistency and storytelling across platforms (Instagram, TikTok, LinkedIn, etc.). /li liTrack, analyze, and optimize performance metrics, translating insights into continuous improvement. /li /ul h3B2B E‑shop CRM Activation /h3 ul liOwn and accelerate the performance of the B2B e‑shop in Benelux, driving adoption, engagement, and sales growth. /li liDevelop and execute CRM and newsletter strategies to strengthen customer engagement and retention. /li liOptimize the digital customer journey, ensuring seamless and user‑friendly experiences. /li liLeverage data to drive personalization, cross‑selling, and conversion optimization. /li liWork closely with Sales to ensure strong customer activation and platform adoption. /li /ul h3Digital Platforms Innovation Projects /h3 ul liLead and implement key digital transformation projects such as MaiA, ecosystem integrations, eAcademy, and future innovations. /li liAct as the BNL digital lead, ensuring successful rollout and adoption of global and regional tools. /li liIdentify opportunities to enhance digital touchpoints and customer experience ecosystem. /li liManage cross‑functional collaboration with global, regional, IT, and external partners. /li liDrive change management and user adoption across internal teams and customers. /li /ul h3Performance cross‑functional collaboration /h3 ul liDefine and track digital KPIs across all scopes (engagement, conversion, sales, adoption). /li liTranslate data into actionable insights and strategic recommendations. /li liManage digital budgets and ensure strong ROI across investments. /li liAct as a key sparring partner for Marketing, Sales, and Education teams. /li liLead cross‑functional alignment and ensure integrated 360° activation. /li /ul h3What Makes You a Good Fit /h3 ul liMaster’s degree in Marketing, Digital, Business, or related field. /li liFluent in Dutch and English. /li li5‑8+ years of experience in digital marketing, e‑commerce, or digital transformation. /li liProven track record in social media strategy, CRM, and/or e‑commerce platforms. /li liExperience managing complex digital ecosystems or transformation projects. /li liStrong analytical mindset, with the ability to translate data into clear actions. /li liDemonstrated leadership and stakeholder management skills in a matrix organization. /li liHands‑on mentality with a test‑and‑learn, entrepreneurial mindset. /li liStrong communication and influencing skills across all levels. /li liPassion for digital innovation, trends, and customer experience. /li liExperience in premium brands, FMCG, or professional beauty is a strong plus. /li /ul h3Some Perks of Joining Henkel /h3 ul liFlexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year. /li liDiverse national and international growth opportunities. /li liGlobal wellbeing standards with health and preventive care programs. /li liGender‑neutral parental leave for a minimum of 8 weeks. /li liEmployee Share Plan with voluntary investment and Henkel matching shares. /li liPension Fund. /li liDisability Insurance. /li liHealth Insurance. /li /ul pAt Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations. /p /p #J-18808-Ljbffr