Are you passionate about CRM, customer data, segmentation and marketing automation? Do you enjoy turning customer insights into high-impact campaigns? Then this opportunity might be exactly what you're looking for.
We're looking for an experienced Audience & Segmentation Specialist to strengthen a dynamic marketing and CRM environment and help drive customer engagement through smart data activation and audience management.
Your Mission
As Audience & Segmentation Specialist, you'll play a key role in bridging CRM, Media and Data teams. You'll be responsible for building customer audiences, enabling data-driven campaigns and ensuring customer journeys are activated seamlessly across marketing platforms.
What you'll do
Build, select and document customer segments based on campaign and media requirements
Translate business needs into actionable datasets and target audiences
Support the activation of first-party customer data across CRM and media channels
Create and test customer journeys within marketing automation platforms
Ensure campaigns are technically configured, validated and ready for launch
Collaborate closely with CRM, Media, Analytics and Data stakeholders
Manage audience sharing with external partners through privacy-safe environments and modern data collaboration solutions
Help maximize the value of customer data throughout the marketing ecosystem
What We're Looking For
Bachelor's or Master's degree in Marketing, Data, Technology or equivalent experience
2-4 years of experience in CRM, Marketing Automation, Audience Management or Digital Marketing
Strong understanding of customer segmentation and CRM ecosystems
Experience with Salesforce Marketing Cloud or similar campaign management platforms
Familiarity with customer journey orchestration and campaign activation
Knowledge of data privacy principles and customer data management
Experience with clean room technologies or retail media activation is a strong plus
Analytical mindset with excellent attention to detail
Strong communication and stakeholder management skills
Dutch and/or French, with a good working knowledge of the other national language
Interested? Let's connect and discuss the details.