* Manage and optimize the corporate website in both national languages
* Ensure SEO performance, conversion optimization and technical accuracy
* Set up, coordinate and evaluate online acquisition campaigns (SEA, display, affiliates, programmatic)
* Own email marketing activities using marketing automation tools
* Develop and execute a structured content marketing plan
* Manage customer interactions and brand presence on social media
* Lead or contribute to digital and customer journey projects
* Analyze performance data and translate insights into concrete actions
* Control and monitor the local marketing budget throughout the year
* Strong background in digital marketing and online acquisition
* Experience in website management and CMS environments
* Solid understanding of SEO, SEA, display advertising and analytics
* Familiar with email marketing, CRM and marketing automation tools
* Data‑driven mindset with strong analytical and reporting skills
* Able to work with multiple internal teams and external partners
* Comfortable operating in regulated or compliance‑driven contexts
* Structured, proactive and hands‑on in execution
* Broad end‑to‑end digital marketing scope with ownership
* Visibility and impact on business growth and customer experience
* Collaboration with international and cross‑functional teams
* Opportunity to work with modern marketing tools and platforms
* Stable environment with clear processes and responsibilities