About the role
Are you a data-driven strategist with a passion for turning traffic into tangible results?
Rubio Monocoat, a global player in wood protection, is looking for a Growth & Data Manager who goes beyond A/B testing. You’ll become a key player in our dynamic digital marketing & e-commerce team, driving the growth of multiple international brands and e-commerce platforms.
Your mission: analyze behavior, remove friction, and design seamless experiences that turn visitors into customers – across devices and markets.
Key Responsibilities
Growth Strategy & Experimentation
* Define growth objectives across the full funnel – from acquisition to retention.
* Set up and manage a growth experimentation framework (e.g. backlog, prioritization, weekly sprints).
* Coordinate and execute A/B tests on campaigns, landing pages, and user flows.
* Identify new channels, audiences, or value propositions that can drive growth.
* Document and share learnings with relevant team members.
Data Analysis & Insights
* Build and maintain dashboards in Power BI to deliver insights for marketing, e-commerce, and management.
* Analyze customer behavior (e.g. traffic flows, drop-offs, conversions per channel or segment).
* Conduct funnel analyses, cohort studies, and retention tracking.
* Support CLV calculations and segment customers based on value or behaviour.
* Detect friction and uncover opportunities through data.
* Help automate reporting processes and explore the use of AI in predictive models or dynamic dashboards.
* Translate complex insights into clear, actionable recommendations.
Conversion Rate Optimization (CRO)
* Identify conversion bottlenecks on the webshop or landing pages.
* Map user behaviour using tools like GA4, heatmaps (e.g. Hotjar, Clarity).
* Formulate hypotheses and design tests (e.g. copy, layout, flow optimizations).
* Collaborate closely with UX/design teams and e-commerce colleagues to implement improvements.
* Measure the impact of changes and build a CRO learnings knowledge base.
* Success is defined by improved conversion rates, better retention, and enhanced data quality.
Tracking & Reporting
* Ensure accurate event tracking through tools such as Google Tag Manager.
* Maintain reliable conversion measurement across paid and owned channels.
* Monitor attribution models and contribute to clear performance reporting.
* Guarantee consistent, trustworthy data to support decision-making.
Cross-functional Collaboration
* Work closely with performance marketers, a webmaster, and an automation specialist.
* Foster alignment between marketing, data, and product teams to enable scalable growth.
* A driven and passionate individual who goes the extra mile, with a healthy dose of ambition and an entrepreneurial mindset.
What we offer
* A challenging and impactful role within an innovative and growing company.
* The opportunity to shape the digital strategy on an international level.
* A dynamic work environment with a high degree of autonomy and responsibility.
* An attractive salary package with additional benefits.
Are you the Growth & Data Manager we are looking for? Apply now: mariam.berrezzouk@rubiomonocoat.com and be part of the future of Rubio Monocoat!