ResponsibilitiesAct as the functional expert for Adobe Campaign, translating marketing strategies into scalable and compliant solutions.Elicit, analyze, document, and prioritize business requirements related to campaigns, workflows, and data integrations.Design and optimize campaign workflows including targeting, segmentation, personalization, and scheduling.Define user stories, use cases, functional specifications, and process flows tailored to Adobe Campaign capabilities.Configure and enhance workflows for performance, scalability, and error handling.Analyze campaign KPIs (delivery, open rates, CTR, conversions) and recommend improvements.Ensure data integrity, GDPR compliance, and proper opt-in/opt-out management.Document audit trails and approval processes for mandatory or high-risk communications.Act as liaison between marketing, IT, and Adobe Campaign administrators.Facilitate workshops, validate requirements, and support User Acceptance Testing (UAT).Take end-to-end ownership of Adobe Campaign projects from requirements to deployment.Manage traceability, impact analysis, and risk assessment for changes.Drive continuous improvement, automation, and innovation in campaign processes.
Required SkillsMinimum 3+ years of experience as a Business Analyst in Marketing Automation.Strong hands-on experience with Adobe Campaign (implementation, configuration, testing, rollout).Expertise in requirements gathering, user story creation, and functional documentation.Strong understanding of campaign workflows, segmentation, and personalization logic.Experience with CRM integrations, APIs, data models, and schema extensions.Knowledge of compliance and regulated communications (GDPR, financial services).Experience defining and executing UAT test cases.Strong stakeholder management and cross-functional collaboration skills.Analytical mindset with data-driven decision-making ability.Autonomous, proactive, and accountable.Strong communication skills in English plus Dutch or French.