Ph3Role Purpose /h3 pThe Senior Director, Marketing – BeLux is the most senior marketing leader for Belgium Luxembourg, responsible for shaping and delivering the total marketing strategy for one of the EU OU’s most important markets (part of Top9). Reporting directly into the VP BeNeLux, this leader drives portfolio growth, consumer relevance, commercial impact, and system value across all categories and brands. This role plays a central part in delivering the EU OU’s growth ambition: by leading the transformation of BeLux marketing, strengthening system alignment, elevating creative IMX excellence, accelerating brand penetration, and ensuring strong integration with Commercial, PACS, Strategy, Insights and bottler leadership. The Senior Director leads a diverse, multi-disciplinary team and provides strategic direction, inspiration, and operational discipline across brand management, IMX, creative, media, innovation, and commercialization. This leader ensures that centrally developed strategies, assets, and toolkits are made locally relevant and executed flawlessly for BeLux consumers and customers. /p h3What You’ll Do for Us /h3 h31. Portfolio Leadership BeLux Strategy /h3 ulliLead the end to end marketing strategy for all brands and categories across BeLux. /liliTranslate global and EU OU category strategies into locally relevant, insight driven, commercially grounded growth plans. /liliBuild long term portfolio vision and annual brand plans that strengthen equity, grow penetration, and drive sustainable NSR OI performance. /liliIdentify opportunities to outperform competition through consumer insights, disruptive ideas, IMX integration and category innovation. /li /ul h32. Annual Business Planning Performance Management /h3 ulliCo‑lead the BeLux Annual Business Plan with the VP BeNeLux and the Senior Director Customer Commercial. /liliDefine portfolio and brand KPIs across brand health, NSR/OI, penetration, category share, and retail execution. /liliLead performance routines with Directors Senior Managers, driving accountability, agility, and course correction. /liliEnsure marketing plans reinforce commercial strategy, RGM direction, customer priorities and system investment choices. /li /ul h33. System Leadership Bottler Partnership /h3 ulliServe as the senior marketing counterpart to bottler (CC EP) leadership for BeLux. /liliBuild unified and integrated system plans, ensuring alignment across brand, commercial, IMX, customer activation and execution. /liliInfluence bottler decision making on media investment, visibility, pack strategy, and in market execution standards. /liliLead joint governance forums and ensure seamless partnership across marketing and commercial workstreams. /li /ul h34. Localization Central Category Team Collaboration /h3 ulliAct as the key interface between EU OU Category Teams and the local BeLux market. /liliEnsure centrally provided strategies, IMX assets, creative platforms, innovation toolkits and media frameworks are translated optimized for BeLux cultural, commercial and competitive realities. /liliRepresent BeLux needs and insights into the OU to shape future global regional work. /li /ul h35. Innovation, Creative IMX Excellence /h3 ulliGuide innovation pipeline activation, ensuring readiness, speed, prioritization, and in market excellence. /liliPartner with IMX, Creative and Media Directors to deliver world class, culturally resonant, full funnel experiences. /liliEnsure creative excellence, digital acceleration, precision media, real time marketing, and best in class shopper activations. /li /ul h36. Cross Functional Network Leadership /h3 ulliPartner with BeLux leaders in: Customer Commercial; Strategy Insights; PACS; Finance; RGM; Supply Chain Franchise. /liliEnsure end to end integration of marketing, commercial, RGM and customer strategies. /liliRepresent BeLux as a Top 4 to Top 9 market in Europe OU network forums. /li /ul h37. People Leadership, Culture Capability /h3 ulliLead, coach and develop Directors, Senior Managers and Managers across the BeLux marketing organization. /liliBuild a high performance, consumer obsessed, creative and commercially minded team culture. /liliEnsure strong succession planning and attract, develop, retain top marketing talent. /liliFoster an agile, collaborative, inclusive ways of working culture across the system. /li /ul h38. Governance, Stewardship Operational Excellence /h3 ulliEnsure compliance with brand governance, SRA, claims approval, sustainability requirements and responsible marketing policies. /liliDrive operational discipline in performance management, budgeting, investment decision making, and measurement. /liliEnsure excellence in execution across media, creative, shopper and commercial channels. /li /ul h3Qualifications Experience /h3 ulliBachelor’s degree required; /lili12–15+ years of progressive marketing leadership experience within FMCG or related industries. /liliExperience leading multi‑brand portfolios with measurable business impact. /liliProven leadership of Directors, Senior Managers and cross‑functional teams. /liliStrong system leadership experience (bottler partnership highly preferred). /liliDeep expertise in brand strategy, innovation, media, IMX, insights, creative development and commercialization. /liliDemonstrated ability to build localized, insight driven plans from centrally provided strategies toolkits. /liliExceptional influencing, communication, cross‑functional strategic storytelling capability. /liliExperience leading in high stakes, fast paced, matrix environments. /liliFluency in English; French and/or Dutch preferred. /li /ul h3What We Can Do For You /h3 ulliStrategic Leadership: Own the entire BeLux marketing agenda with high visibility across BeNeLux and Europe OU. /liliSystem Influence: Shape consumer, customer, and executional impact through deep partnership with CCH. /liliCross Functional Impact: Work closely with senior leadership across commercial, PACS, insights, media, creative and strategy. /liliCareer Acceleration: Develop in a priority Top 4 to Top 9 market with exposure to OU leadership. /liliCreative Commercial Opportunity: Bring disruptive innovation and bold ideas to a fast moving, competitive market. /li /ul h3Confidentiality Notice /h3 pThis job description outlines the general nature and responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit. /p pbLocation(s): /b Belgium /p pbCity/Cities: /b Brussels /p pbTravel Required: /b 00% - 25% /p pbRelocation Provided: /b Yes /p pbJob Posting End Date: /b April 23, 2026 /p /p #J-18808-Ljbffr