BSI’s Assurance division is hiring a Country Marketing Lead – Brazil to own end-to-end GTM in the Brazilian market. You’ll translate global strategy into high-impact local programs that fuel pipeline and revenue across System Certification, Training, and Internal Supplier Audits (ISA) while ensuring seamless integration of global and regional campaigns into Brazil’s regulatory and buyer landscape. You’ll represent Brazilian insights in regional and global forums and serve as Regional Theme Lead for HSE/HSW, shaping content, messaging, and integrated campaigns used throughout Americas.
If you thrive in a matrixed, fast‑paced environment and can flex from strategy to hands‑on execution, this role is for you.
What You’ll Own
* Brazil GTM leadership: Build and deliver the national marketing strategy aligned to Assurance revenue goals, sector priorities, and regional campaigns.
* Plan to targets: Create the annual plan using backward planning tied to revenue, pipeline, and MQL commitments.
* Market voice: Inject Brazilian market, regulatory, and customer insights into regional/global planning to influence direction and prioritization.
* Positioning & competitiveness: Analyze trends, buyer behavior, and competitors to shape campaign strategy and brand positioning for Brazil.
How You’ll Lead
* Team management & development: Lead, coach, and performance‑manage a Brazil‑based Marketing Coordinator; define goals, KPIs, and growth paths.
* CoE partnership: Collaborate with the AMAS Center of Excellence on campaign development, best‑practice sharing, and process improvement.
* Operational excellence: Drive clarity, workload management, and accountability using Workfront; uphold brand, compliance, and governance standards.
How You’ll Execute
* Campaigns that convert: Localize and activate Campaigns‑in‑a‑Box (CIaBs) and thematic programs for Brazilian regulations, sectors, and buyer personas.
* Full‑funnel, multi‑channel: Orchestrate digital/email, SEO/SEM, paid media, social, webinars/events, and industry partnerships to create demand and accelerate deals.
* PR & thought leadership: Coordinate local PR to raise awareness and strengthen BSI’s expert voice.
* Sales enablement: Equip Sales and Training with localized assets, messaging, and playbooks; drive adoption of global tools and strategies.
How You’ll Measure Success
* Performance & analytics: Monitor MQLs, lead‑to‑opportunity conversion, cost‑per‑lead, and pipeline contribution; maintain CRM hygiene.
* Attribution discipline: Enforce UTM standards and accurate lead‑source attribution; partner with global digital ops and analytics to optimize.
* Iterate in real time: Use funnel insights to test, learn, and improve performance across channels and segments.
Marketing Operations & Budget
* Budget ownership: Plan, allocate, and optimize the Brazilian marketing budget for maximum ROI.
* Vendor leadership: Oversee creative, translation, paid media, and event partners on brief, on brand, on budget.
Regional Theme Leadership (HSE/HSW)
* Set the bar regionally: Define positioning, content strategy, and integrated campaigns for Health, Safety & Environment / Health, Safety & Wellbeing (HSE/HSW) across markets.
* Scale best practices: Ensure consistent development, sharing, and activation of theme assets; champion Brazilian needs in global roadmaps.
What You Bring
* Strategic clarity + executional rigor: Translate business objectives into actionable programs and deliver measurable impact.
* Proven demand gen: Track record of campaigns that drive MQLs, pipeline, and conversion in complex B2B environments.
* Brazil expertise: Deep understanding of Brazilian buyer behavior, channels, and regulatory nuances.
* Localization mastery: Skilled at adapting global content/messaging for maximum local relevance.
* Trusted collaborator: Strong stakeholder management across Sales, Operations, and global teams.
* Operational savvy: Budget ownership, vendor oversight, and performance reporting are second nature.
* Martech fluency: Hands‑on with Salesforce and Pardot (required); familiarity with Marketo, Workfront, SEO/SEM, paid media, and ABM.
* Organized & adaptable: Detail‑driven, proactive, and comfortable switching from strategy to precise execution in a fast‑moving, matrixed setting.
* Segment & persona acumen: Tailor narratives and offers by industry, role, and stage to move deals forward.
Qualifications
* Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
* 10+ years progressive B2B marketing experience (professional services, SaaS, or regulated industries ideal).
* Prior experience managing direct reports (goal‑setting, coaching, performance development).
* Demonstrated ability to lead and develop marketing professionals and drive cross‑functional collaboration.
* Proven success delivering demand‑gen programs that create pipeline and revenue.
* Strong experience localizing global campaigns for regional buyer behaviors.
* Proficiency with Pardot, Salesforce, and Workfront (or equivalent marketing automation, CRM, and campaign tools).
* Familiarity with ISO, assurance, training, or compliance services (preferred).
Language & Travel
* Languages: Strong command of Portuguese and English (verbal and written); Spanish and/or French a plus.
* Travel: Up to 10% for client engagement, events, and team collaboration.
Benefits
BSI offers a competitive salary, 30‑days annual leave, paid sick leave, bank holidays, health insurance, life insurance, public transport allowance, meal allowance, vacation bonus, paid maternity leave, paid paternity leave, paid marriage leave, paid military service leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.
Equal Opportunity Statement
BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.
If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner.
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