Afarax is looking for a freelance Marketing & Communication Performance Analyst. We need you!
The project:
Our client in the banking sector, is seeking an experienced Marketing & Comunication Performance Analyst to strengthen their team.
Key responsibilities:
Facilitate decision-making by analyzing campaign performance and providing actionable insights to optimize marketing strategies.
Develop and maintain dashboards, reports, and KPIs to measure campaign effectiveness, customer behavior, and market trends.
Identify areas for improvement and recommend data-driven solutions to enhance customer experience, campaign conversion rates, and revenue growth.
Document, support, and train users on the use of various available tools to analyze the performance of marketing and communications activities.
Is this you?
You excel in the art of collaborating and inspiring your colleagues while cultivating a sharp analytical mind.
Data holds no secrets for you, and you know how to turn data into impactful information with a tangible effect on decisions.
You easily make connections and dare to question things by adjusting actions that result in continuous improvement.
You have at least 2 years of experience in measuring the performance of marketing and communication initiatives. You have a good knowledge of marketing performance KPIs, Marketing funnel and conversion funnel.
Knowledge of at least one data visualization tool: Tableau and/or Power BI, ...
Knowledge of Adobe Analytics
Mastery of SQL language
Mastery of Excel
You have a good knowledge of French and a passive knowledge of Dutch or vice versa
How afarax supports you?
You benefit from our extensive network
You will have access to projects that fit your expertise
We help and support you throughout your project
We offer the possibility to build a valuable and lasting partnership
Check out more projects on: https://afarax.be/jobs/type/freelance/