Mission Overview
About the job Business Analyst Marketing Automation Consultant
Mission Context
Within the client’s Tribe Customers, the mission is to ensure the organization knows its customers and can interact with them accordingly. The team focuses on providing access to correct and up-to-date customer data, managing each phase of the customer lifecycle, and facilitating customer‑relationship interactions. You will join a team of professionals dedicated to supporting personalized customer interactions and contributing to the client’s purpose as a trusted partner.
Function Description & Responsibilities
Serve as the functional expert for Adobe Campaign, driving the analysis, design, and optimization of marketing automation workflows, campaigns, and data integrations.
Ensure seamless alignment between business objectives, technical execution, and regulatory compliance within the Adobe Campaign ecosystem.
Adobe Campaign Requirements & Solution Design:
Lead the elicitation, documentation and prioritisation of business requirements for Adobe Campaign, including campaign workflows, dynamic content personalization, data model and schema extensions, and integration with CRM/other systems.
Translate marketing strategies into technical specifications for Adobe Campaign, ensuring scalability and compliance.
Define use cases, user stories and process flows tailored to Adobe Campaign’s capabilities.
Workflow & Campaign Optimization:
Design, configure and optimise Adobe Campaign workflows for performance, efficiency and error handling.
Analyse campaign performance metrics and recommend data‑driven improvements.
Troubleshoot technical and functional issues in collaboration with administrators and IT teams.
Data & Compliance Governance:
Ensure data integrity and compliance within Adobe Campaign, particularly for regulated communications.
Define data mapping and synchronisation rules between Adobe Campaign and other systems.
Document audit trails and approval processes for mandatory or high‑risk campaigns.
Stakeholder Collaboration & Training:
Act as the primary liaison between marketing teams, IT and Adobe Campaign administrators.
Conduct workshops and demos to gather input, validate designs and train end‑users.
Support user acceptance testing by defining test cases.
End-to-End Project Ownership:
Take full ownership of Adobe Campaign‑related projects, from requirements gathering to deployment.
Manage requirements traceability and impact analysis for changes.
Collaborate with external vendors or Adobe support to resolve platform limitations or customisation needs.
Continuous Improvement & Innovation:
Stay updated on Adobe Campaign updates, features and industry trends.
Identify opportunities to automate manual processes or enhance existing workflows.
Share best practices and lessons learned across teams.
Key Differentiators For This Role
Hands‑on Adobe Campaign implementation expertise, from configuration and testing to change management and launch.
Experience in regulated environments, especially compliance‑driven communications.
Autonomous and proactive, able to own Adobe Campaign projects end‑to‑end with minimal oversight.
Technical acumen, comfortable discussing data models, APIs and integrations with IT teams while translating needs for marketing stakeholders.
Experience with other marketing automation tools (e.g., Salesforce Marketing Cloud, HubSpot) is a plus.
Language Requirements
Dutch: Strong written and spoken communication skills, or
French: Strong written and spoken communication skills, or
English: Strong written and spoken communication skills
Education
Masters or Bachelors degree
Required Experience / Knowledge
At least 3 years of relevant experience
Business Experience (mandatory):
Translating marketing objectives into Adobe Campaign requirements.
Creating user stories, use cases and process flows tailored to Adobe Campaign.
Documenting functional specifications for campaigns, workflows and data integrations.
Acting as the primary liaison between marketing teams and IT/Adobe admins.
Facilitating workshops, demos and sign‑offs to validate requirements.
Managing conflicting priorities between business needs and technical constraints.
Ensuring regulated communications comply with internal/external rules.
Documenting audit trails for mandatory or high‑risk campaigns.
Defining test cases for UAT and validating campaign outputs against business requirements.
Driving end‑to‑end delivery of Adobe Campaign projects with minimal supervision.
Managing requirements traceability and impact analysis for changes.
Business Experience (preferable):
Experience in change management and driving Adobe Campaign adoption across teams.
Collaborating with external vendors or Adobe partners for complex implementations.
Understanding omnichannel marketing strategies and aligning Adobe Campaign capabilities with customer journey mapping.
Experience in highly regulated industries with strict communication rules.
Familiarity with mandatory communications initiatives.
Identifying automation opportunities and standardising templates, naming conventions and workflows.
Keeping abreast of marketing automation trends and exploring emerging Adobe Campaign features.
Soft Skills
Clear communication, active listening and concise documentation
Stakeholder management, negotiation and trust‑building
Analytical thinking, problem‑solving and decisive action
End‑to‑end accountability and proactive escalation
Adaptability, resilience and eagerness to learn
Cross‑functional teamwork and conflict resolution
Mentoring, influence and driving adoption
Process optimisation and feedback‑driven improvements
Customer‑centric mindset and intuitive experience design
Strategic alignment, risk anticipation and balancing speed/quality
Why Join Keystone Solutions?
As a consultant, you will work on‑site at client locations, embracing the dynamic nature of consultancy and representing Keystone Solutions in every engagement.
Experience a wide variety of projects and challenges across different client environments, fuelling your professional growth.
Benefit from continuous learning and development opportunities, turbo‑charging your expertise and broadening your horizons.
Advance your career ambitions within a framework that values growth, innovation and excellence.
As a K‑Stone, you bring our core values—integrity, collaboration and ambition—to every mission.
If you are ready to tackle technical and strategic challenges in a dynamic consultancy environment, apply today at Keystone Solutions Career Portal.
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