TOP GLOBAL AUTOMOTIVE ORGANISATION – CX DATA INSIGHTS PO
Freelance | 6–12 Months + Extension | Brussels (Hybrid) | Up to €400/day
We are partnering with a globally recognised automotive and mobility organisation – one of the world's largest vehicle manufacturers, operating in over 170 countries and employing more than 350,000 people worldwide.
With a strong European headquarters based in Brussels and a workforce representing over 60 nationalities, the organisation is currently transforming from a traditional automotive manufacturer into a customer-centric mobility company. Their ambition is to deliver seamless, data-driven omnichannel experiences that create meaningful customer value across Europe.
As part of this transformation, we are seeking an experienced Omnichannel CX Data Insights Product Owner to join on a contractor basis.
The Role:
As the OCX Data Insights Product Owner, you will play a critical role in analysing and optimising the end-to-end customer journey across digital touchpoints. You will translate complex digital performance data into actionable insights that drive measurable business impact.
Working cross-functionally with Customer Engagement, Digital Experience, Connected Technology, Customer Relations and IT teams, you will ensure that data is leveraged effectively to improve satisfaction, engagement and commercial performance.
This is a highly analytical, insight-led role suited to someone who thrives on reading data, interpreting dashboards and defining relevant business requirements.
Key Responsibilities:
Digital Performance & KPI Management
* Define and monitor omnichannel CX KPIs linked to business value and customer engagement
* Analyse digital KPIs and existing dashboards to drive performance improvements
* Lead monthly performance reviews against targets
* Organise quarterly performance workshops
* Support continuous improvement cycles following major releases
Customer Journey & Digital Touchpoint Analysis
* Analyse the full customer journey across online channels
* Identify friction points, optimisation opportunities and moments of delight
* Introduce and operationalise digital funnel reporting
* Support journey optimisation and orchestration initiatives
Data Insights & Advanced Analytics
* Develop a data-driven roadmap to maximise insight generation
* Combine web analytics with relevant business datasets
* Conduct deep-dive analyses into website and platform performance
* Apply advanced analytics techniques (including AI/ML where relevant) to strengthen correlation and predictive insight
* Ensure high standards of data governance, modelling and dashboard accuracy
Data Quality & Governance
* Ensure consistent data definitions and transformation logic
* Monitor data integrity and reliability within central dashboards
* Improve adoption and utilisation of insights across business units
Key Requirements
* 5+ years' experience in digital analytics, data strategy or omnichannel customer experience
* Strong background as a Data Insights profile / Analytics expert
* Proven experience reading and interpreting complex dashboards (Power BI preferred)
* Strong understanding of customer journey analytics, funnel analysis, attribution and CRO
* Experience defining clear, relevant business requirements from data insights
* Knowledge of data modelling, governance and advanced statistical methods
* Commercially minded with the ability to link insights to business outcomes
* Excellent stakeholder management and cross-functional collaboration skills
* Strong communication and presentation skills
* Fluent English (spoken and written)
Location & Contract Details
* On-site presence required Tuesday–Thursday in Brussels
* 6–12 month contract + extension
* Up to €400 per day
* Start date: As soon as the right profile is identified
Interested? Contact info@optimistech.co to learn more about this fantastic opportunity!