Bella & Bona is a venture-capital-backed food-tech company offering a workplace food program that employees enjoy every day.
We are building a category-defining company at the intersection of food, operations, and technology. As we scale, lead generation becomes a critical growth lever - and we are looking for someone to take full ownership of it.
We are hiring a Senior Performance Marketing Manager (B2B Lead Generation) to build and scale a high-performing, automated demand generation engine .
You will not just manage campaigns. You will design systems that generate pipeline predictably and efficiently, using automation, data, and AI.
You will report directly to the Head of Revenue & Growth and work closely with leadership on one of the most critical questions for the company:
How do we generate high-quality B2B leads at scale, efficiently?
This role is designed for someone who combines performance marketing expertise, strong analytical thinking, and a deep automation mindset.
Your mission
Your mission is to build and scale Bella & Bona’s B2B lead generation engine.
You will own the full funnel from traffic → lead → qualified opportunity, with a strong focus on measurable outcomes.
Own and scale performance across channels such as:
* Google Ads (Search, Display)
* LinkedIn Ads
* Other B2B acquisition platforms
You are responsible for:
* Campaign structure and optimization
* Budget allocation and ROI
* Continuous experimentation and iteration
A core part of the role is building automated systems that improve performance and efficiency.
Examples:
* Automating campaign creation and optimization
* Building lead scraping and enrichment workflows
* Connecting tools across the marketing and sales stack
* Using AI to generate, test, and optimize creatives and copy
You should be comfortable using tools such as:
* n8n
* HubSpot
We expect you to think in systems, not manual execution.
3. Funnel optimization
You will continuously improve conversion rates across the funnel:
This includes:
* Landing page optimization
* Messaging and positioning
* Lead quality improvement
4. Data & performance analysis
You will define and track key metrics such as:
* Cost per qualified opportunity
* Conversion rates across the funnel
You will use data to:
* Identify bottlenecks
Your profile
We are looking for someone who operates at a high level of intensity and ownership.
You likely bring:
* Strong experience in B2B performance marketing
* Proven track record managing Google Ads and LinkedIn Ads
* Deep understanding of lead generation funnels
* Strong analytical and structured thinking
* High ownership and execution focus
You are extremely strong with automation and AI
* You are comfortable building workflows with Clay / n8n / Zapier / similar tools
* You constantly look for ways to eliminate manual work
You are the type of person who:
* Builds systems instead of doing repetitive tasks
* Tests fast and learns fast
* Thinks in experiments and iteration cycles
* Is obsessed with performance and efficiency
Experience in high-growth startups, agencies, or performance-driven environments is a strong plus.
Why us?
* Full ownership of a core growth function
* Direct impact on company revenue
* Opportunity to build a scalable lead generation engine from scratch
* Work at the intersection of marketing, data, and technology
* High autonomy and responsibility
* Mission-driven and long-term oriented – we focus on building a sustainable company with real impact
* Strong sense of ownership – we take responsibility and act like founders
* Open and proactive communication – clarity, honesty, and solutions matter
* High execution standards – we move fast and care deeply about results
* Continuous learning mindset – we constantly improve how we work
* Customer-centric approach – everything starts with delivering great experiences
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