Sales management Foodservices About Our Client
The company is a trusted partner for food professionals. This Belgian wholesaler delivers excellence to the HORECA world. From fresh ingredients to frozen essentials, it offers a wide range of high‑quality products designed to meet the daily needs of snack bars, brasseries and restaurants. With several regional Cash & Carry hubs and over 8,000 carefully selected references, the company combines reliability, flexibility and expertise to keep every kitchen running smoothly. Driven by a passion for service and quality, it helps professionals focus on what matters most, delighting their customers. Job Description
As Sales Director, you lead and accelerate the group's development across its two main channels: cash & carry stores and delivery. As a member of the executive committee, you define the commercial strategy, drive growth, and ensure the performance of your teams. Key Responsibilities
Strategy & Business Development
Define and implement the group's commercial strategy in line with its long‑term ambitions. Identify new market opportunities and create synergies across HORECA product lines. Grow sales revenue and strengthen market share across both store and delivery channels. Conduct competitive intelligence and ensure a clear, differentiated market positioning. Management & Coordination
Supervise sales, marketing and field teams. Develop and monitor action plans (sales, promotions, marketing activations, loyalty). Ensure alignment and consistency between store and delivery strategies. Performance & Results Management
Track key KPIs: revenue, margins, costs, and profitability. Analyse commercial performance and implement corrective actions when needed.Establish clear and unified reporting for the executive management team. Marketing & Brand Image
Define and oversee the HORECA marketing strategy. Coordinate promotional campaigns and visibility initiatives. Strengthen the group's and its subsidiaries' brand awareness while preserving their unique identities. Synergies & Product Optimization
Ensure alignment between store and delivery product ranges. Work closely with purchasing teams to guarantee a coherent and competitive offer. Contribute to the commercial differentiation of the group's HORECA offering. The Successful Applicant
Master in Economics or Business Engineering Proven experience (minimum 8 to 10 years) in commercial leadership, ideally within the HORECA, distribution, or food industry sectors. Strong understanding of both B2B retail and delivery environments. Solid expertise in team management and commercial project steering. Analytical mindset with a strong results-oriented approach (proficient in KPI monitoring). Fluent in French and Dutch; English is a plus. Strategic vision combined with strong on-the-ground presence. Natural leadership, energy, and excellent interpersonal skills. What's on Offer
A strategic position within the executive committee. High decision‑making autonomy and the opportunity to implement your own initiatives. A key role in the group's transformation and growth. An attractive remuneration package, including performance‑based bonuses. Modern working conditions, supported by central functions (HR, Finance, Marketing). A stimulating environment within a leading player in the HORECA sector.
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