About Ogilvy
Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels' WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 120-strong team working in our offices – our mindset is borderless.
We proudly collaborate with prominent international and regional clients, including Absolut, Unilever, Mondelez, Ford, IKEA, Lidl, Orange, EU and Belgian institutions, fueling their success locally & internationally.
Entrepreneurship pulses through our veins, embodying our name with a \"lab\" mentality. We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialize in.
ROLE
We're looking for a Strategic Planner – Dutch-speaking, a curious mind with a passion for culture and social. You'll join our strategy team: a group of curious strategists who love debating ideas, exchanging inspiration, and helping each other grow.
This role is perfect for strategists who want to
elevate their craft
, work across multiple brands and categories, and contribute to impactful work for local and global clients.
Responsibilities
* Bring actionable inspiration from social, cultural, and digital data streams to spark ideas and content directions.
* Translate insights into clear, simple strategies that guide the creative work throughout the year.
* Stay plugged into cultural shifts and social trends to guide planning and creative teams. Map out mindsets, motivations, behaviours, interests, and customer journeys.
* Transform key insights into strategies to shape brand development and communication strategies.
* Write clear and sharp briefs, social journeys, or any other formats that help creatives deliver their best work.
* Work closely with Creative, Media, Account, and other teams to help deliver integrated work.
* Present insights and strategic recommendations in a structured, persuasive way.
* Collaborate with Junior Strategists and contribute to their development (without full management ownership).
PROFILE
* At least 3 years of experience in a strategy planning role. Agency experience is a must.
* Proficient in Dutch and English, both written and spoken.
* Deep understanding of the Flemish culture and market dynamics.
* Extensive knowledge of social media & digital, communications planning, brand growth strategies, and consumer insight development.
* Audience-first: you approach every challenge with empathy and curiosity.
* Research-savvy: comfortable with qualitative and quantitative learning.
* Cultural explorer: you know how to tap into culture, creators, and trends.
* Confident storyteller: you can structure and present your thinking clearly.
OFFER
* Full-time opportunity in an ever-growing, trendsetting advertising agency based in the greenest building in Brussels - the WPP Campus.
* Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional, and global clients.
* We are committed to keeping our environmental footprint low and ensuring that our work is ethical.
* We thrive on transparency - Our words and promises produce actions.
* Attractive package and benefits
* Strong flexibility plan
* Continuous training opportunities
* As an Ogilvy Social.Lab employee, you will be provided with continuous opportunities to grow through training and career conversations while doing strong work that works.