Overview
Digital Media Buyer - Remote, Latin America at Bluelight. Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users\' lives. We value quality, customer satisfaction, and a collaborative work environment where team members can grow and thrive. We are expanding across the United States and Central/South America and are seeking exceptional talent to join our dynamic team.
Responsibilities
* Execute data-driven media buying strategies that align with client goals and target audiences.
* Conduct market research to identify the most effective media channels.
* Analyze historical campaign data to inform media mix and performance projections.
* Recommend channel-specific budgets and optimize spend based on performance metrics.
* Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.
* Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
* Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
* Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
* Manage and allocate media budgets effectively across channels to maximize campaign performance.
* Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
* Identify opportunities for cost-saving without compromising campaign effectiveness.
Qualifications
* 3+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
* Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
* Proven track record of managing performance marketing campaigns with a focus on results.
* Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).
* Exceptional analytical and problem-solving skills.
* Excellent communication and interpersonal skills.
* Self-motivated, detail-oriented, and able to work independently and as part of a team.
* Proficiency with media buying and planning tools.
Company Benefits
* Competitive salary and bonuses, including performance-based salary increases.
* Generous paid-time-off policy
* Flexible working hours
* Work remotely
* Continuing education, training, conferences
* Company-sponsored coursework, exams, and certifications
Being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business. You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. You’ll collaborate with modern technologies and work alongside some of the best professionals in the industry. If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.
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