Job Purpose
As Brand Manager, you will lead the commercialization of one or several ViiV products on a national level by developing and implementing the marketing strategy and operational marketing mix and tactics. You will have a pivotal role in order to meet the target sales objectives and the best possible market performance.
Key Responsibilities
* LEADERSHIP: Advocate for, lead all activity and be accountable for the assigned brand. Embedding a winning mindset for the brand within the organization.
* INSIGHTS & EXPERT MARKET KNOWLEDGE: Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (field visits, market research reports, customer conversations, Key Account Management feedback, etc) with quantitative feedback available through various data sources and reports. Be the product, competitor, and market expert aligned with assigned brand.
* BRAND PLANNING: Develop and implement annual strategic and operational brand plans through cross-functional collaboration (Commercial Manager, Medical Affairs Manager) and aligned with customer and market insights. Identify opportunities for business growth and competitive advantage. Define the national and/or international activities to support and improve the product performance (e.g. symposia, advisory board, meetings…) in close collaboration with the Medical Affairs Manager and the Commercial Manager.
* OPERATIONS / EXECUTION: Deliver promotional campaigns and all marketing materials within operational excellence and in alignment with LOC and above country guidelines, the ethical code and internal ground rules of ViiV. Advertising & Promotion (A&P) budgets are actively managed in close collaboration with the Finance Partner and Country Manager;
* FIELD ENGAGEMENT: Liaise very closely with the Commercial Manager and with the sales team to receive market and customer feedback, embed campaigns, and to provide brand vision. During cycle meetings, present the new developed materials and the new promotional messages to the Sales team. Ensure full understanding of the rationale and insights that underpin campaigns, messages, and marketing actions. Follow up with the Sales team how the materials and messages are accepted by the Healthcare providers, nurses and/or patients.
* DRIVE PERFORMANCE: Drive Brand Performance through the cross-functional team to maximize brand potential; deliver versus the agreed targets, actively pursue opportunities, minimise risk and ensure that course corrections are in place;
* EXTERNAL ENGAGEMENTS: Regularly gather customer insights and seek the feedback on marketing inputs and campaigns from External Experts, HCPs, nurses.
* BRAND EXPERTISE: Keep up his/her expertise on the ViiV products and on the competition as well as in terms of knowledge of the latest clinical data, strategic options and regulatory changes. Be the key contact person concerning the ViiV product he/she is responsible for; answer specific questions related to the product in close collaboration with Medical Affairs Manager.
Why You?
Basic Qualifications:
* Masters degree in Medical / Sciences or other relevant specialty.
* Prior pharmaceutical marketing/sales/medical experience preferred – 2 years minimum
* Fluent communication in English and Dutch. Good communication in French is a plus.
Preferred Qualifications:
* Strong communication and engagement skills.
* Experience with brand planning processes and translating strategy into execution.
* Experience using multiple channels of marketing mix & evidence of successful implementations through digital channels.
* Ability to lead cross-functional matrix working.
* Happy to challenge others and accepts to be challenged him/herself.
* Ability to engage with opinion leaders and understand the stakeholder perspective.
* Flexible thinking and ability to continuously innovate and learn.
LI-GSK
If you have a disability and require assistance during the course of the selection process, you will have the opportunity to let us know what specific assistance you require in order to make suitable arrangements.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
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