Do you have experience across SEO & ASO? Do you want to work with a global company?
Our client is on a mission to make air passenger rights real — at scale, across 27 markets. They're already a category leader. But their next leap forward? It won’t be bought, it’ll be earned, search by search, ranking by ranking, app by app.
We’re hiring a Director of SEO & ASO to design and lead that leap. This is your opportunity to build a world-class organic growth engine that transforms how millions of people discover, trust, and use our client, without paid ads doing the heavy lifting.
This role is around 50% strategy, 50% hands-on execution. You’ll lead a team of in-house specialists and external language experts to unlock sustainable, high-intent, global growth.
What will you deliver in your first 12-18 months:
* Explosive Organic Growth: Drive a 30% quarter-over-quarter increase in unpaid traffic across key web properties.
* Category-Defining ASO: Deliver a 25% month-over-month uplift in organic app downloads and achieve top-50 store rankings in high-volume search terms.
* Paid → Organic Shift: Rebalance acquisition — grow unpaid traffic by 20% while reducing paid spend dependency.
* Global Keyword Leadership: Add 50+ high-intent keywords to page one, across 27 languages and markets.
* Team Uplift: Empower a team of 3 people and 7–10 freelancers to exceed performance goals and work as one unified engine.
* New Channel Wins: Launch innovative SEO/ASO initiatives that surface high-value, underserved growth opportunities.
What will you drive:
* An End-to-End SEO/ASO System: Build the roadmap, define the architecture, and own the execution — from technical SEO to localized ASO.
* A Global Growth Lab: Guide SEO/ASO across 27 languages and markets through freelancers and in-house experts. Test, learn, and scale what works.
* Cross-Org Enablement: Bake organic growth into every content rollout, app release, product sprint, and market launch.
* Tool-Led Insights: Use GA4, Search Console, Ahrefs, SEMrush, Sensor Tower, and App Annie to turn data into growth decisions.
* Trend Intelligence: Read every algorithm shift and market signal before competitors do and pivot faster.
What sets you apart:
* Builder’s Mindset: You’ve grown organic channels from the ground up. You see opportunities where others see limitations.
* Global Experience: You’ve led SEO/ASO efforts across European markets and understand the nuance of language, regulation, and behaviour.
* Operational Range: Strategic enough to design the machine. Tactical enough to tighten the screws.
* Performance History: Strong track record, typically gained through 7+ years in SEO/ASO roles, ideally in e-commerce, consumer rights, fintech, or travel. You’ve moved real numbers.
* Leadership That Scales: You’re a clear communicator, thoughtful coach, and confident decision-maker.
Perks & benefits:
* Base salary: €100,000 - €120,000
* Private healthcare.
* Flexible benefits: gym membership, personal education, childcare, public transportation, or leisure travel subsidy.
* Annual travel allowance.
* Work from anywhere for up to 2 weeks/year.
* Language classes.
* Personalised progression plan.
* Internal training programs and knowledge-sharing events.
* Unlimited, free use of our services.
* Office commute and lunch subsidy.
* Access to a mindfulness and well-being platform (Mindgram).
* Team days and parties.
Why join us?
You won’t be inheriting a playbook. You’ll be writing it.
At our client, organic growth isn’t a support function — it’s a core engine of our business model and a strategic priority at the highest level. You’ll lead with autonomy, collaborate with product and marketing leaders, and own impact across the full funnel. You’ll also help shape how a global category-defining company earns the trust of new customers every day.
If you’re ready to define the next chapter of organic growth in a mission-driven company — this is it.