Job Description
At NIQ, we set the standard for being the most trusted data partner in the Tech & Durables (T&D) industry. We did it 100 years ago when we invented the market research industry, and we’re still doing it today. But we don’t stop there. We’re focused on the future, and we know the next big thing can come from anywhere. The business runs offices in 100 countries.
We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. Our customers use our products and services to plan their marketing strategies, battle their competition, find opportunities for new products, measure the success of a promo or advertising campaign.
In that context, for our Leuven office, we are looking for a New Business Developer to expand the current team.
New Business Developer (NBD) for small & medium T&D Businesses is a key role in NIQ’s growth strategy. Focused on accelerating organic growth, the NBD generates short-cycle revenue opportunities by contacting leads & prospects, growing business within the own client portfolio and contribute in the longer-cycle revenue processes to win the key prospects not working with NIQ for their insights based on trended sales data.
Responsibilities
As a New Business Developer,
You will :
1. own, meet and ‘smash’ the individual revenue target (forecast and report out of targets and budgets);
2. target new clients via different channels and grow the business within the existing client portfolio, prioritize client visits based on sales potential and build a sustainable external network;
3. identify upselling opportunities by creating leads for retail measurement data and more advanced / customized NIQ services enabling to transform ad-hoc relationships into continuous partnerships;
4. execute end-to-end sales process from feasibility analysis; including and pricing, negotiating terms, writing proposals, and closing the sale;
5. monitor progress against revenue target with tenacity and course correct quickly where necessary by making maximum use of the available CRM tools;
6. utilize with creativity the tools available within the wider organization to generate leads and build your internal network;
7. develop pragmatic engagement plans for the key prospects & clients in your portfolio;
8. ensure that all sales materials, including proposals, software- & service demos are consistent and demonstrate best in class within the industry;
9. initiate & drive projects to bring new product /market combination successfully to
10. the market;
11. work with other NIQ departments to ensure alignment and buy-in.
A little bit more about you
Qualifications
Are you a high-energy self-starter, curious, passionate about sales, growth, building relationships and new business opportunities?
Do you enjoy contributing to the great T&D Sales Team result by having individual impact to make the difference?
Our new team member will have:
12. good understanding of the dynamics of the Belgian T&D business;
13. Bachelor’s or Master’s degree;
14. proven sales experience, with strong commercial and relationship management skills;
15. experience gained in Market Research and/or T&D Trade/Category management is a plus but not mandatory;
16. familiar with the specs and usage of retail tracking business services within the market;
17. skillful in driving client interest and new business through creative proposal- and solution creation resulting in high client satisfaction level;
18. easy connecting with (potential) clients and ability to build and maintain own network among assigned clients & prospects;
19. both short-term and long-term results oriented;
20. excellent communication skills, ability to read other’s styles and adapt behavior accordingly;
21. language requirements: Dutch, English, French.
What we offer
22. A dynamic work environment with opportunities to engage with local and global companies.
23. Flexible working hours and hybrid work options.
24. Comprehensive onboarding and internal training programs.
25. Access to learning platforms.
Staff and team events
Additional Information
Our Benefits
26. Flexible working environment
27. Volunteer time off
28. LinkedIn Learning
29. Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles:
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit
Want to keep up with our latest updates?
Follow us on: | | |
Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the