Context
Skeelz is recruiting for one of its partner companies, Laroy Group, an international group operating in the pet care industry.
As part of the evolution of its commercial strategy, Laroy Group is creating a new E-Commerce & Digital Platforms department to strengthen its online presence and accelerate growth across digital channels.
Join Laroy Group and shape the future of digital pet care
Laroy Group designs, develops and distributes high-quality products dedicated to pet well-being, combining strong brands, innovation and long-term partnerships across international markets. The company's culture is built on four core values — Respect, Open Communication, Team Spirit and Commitment — which guide everyday collaboration and decision-making.
Digital channels are becoming a key growth driver for Laroy Group. To support this ambition, the company is launching a third commercial pillar, fully dedicated to e-commerce and digital platforms, alongside its existing sales organizations.
By joining Laroy Group as E-commerce & Digital Platforms Business Manager, you will play a central and structuring role in this transformation. This is not a role focused on incremental optimisation, but a true build-up mission: defining the strategy, setting the foundations, delivering results and shaping the future of digital commerce within the group.
You will report to both the Group CEO and the Director of Commercial Business Development, and work at the crossroads of strategy, execution, and leadership, in close collaboration with marketing, logistics, and senior management. Starting with Amazon and progressively expanding to other platforms and hybrid models, you will directly impact how Laroy Group's brands perform, scale and grow online.
This role offers strong autonomy, visibility and long-term perspective, with the opportunity to grow a team, influence commercial direction and leave a lasting footprint on Laroy Group's digital journey.
Your mission as E-commerce & Digital Platforms Business Manager
This is a build-up role combining strategic vision and hands-on execution.
You will be responsible for creating, structuring and scaling Laroy Group's e-commerce activity, starting with Amazon and progressively expanding to other digital platforms and hybrid models.
You will be fully embedded within the commercial organization and will actively contribute to commercial management decisions.
What you will do on a daily basis Amazon strategy & execution
* Analyse Laroy Group's historical performance with Amazon and define a clear roadmap to relaunch and optimize the channel
* Execute this roadmap in a hands-on manner, from setup to performance monitoring
* Coordinate internally with Marketing teams and/or Amazon agencies for:
o Product and brand page content
o Campaign strategy and execution
* Work closely with logistics and supply chain teams to ensure smooth operational flows to Amazon
E-commerce expansion
* Co-build, together with the commercial management team, a structured approach for:
o Other e-commerce platforms
o Hybrid and emerging digital sales models
* Monitor market trends and identify new growth opportunities
Long-term vision & structuring
* Define and drive a long-term vision for the E-Commerce & Digital Platforms department
* Anticipate future needs in terms of:
o Team growth
o Turnover and margin
o Organizational structure
This role is designed to grow over time, both in scope and impact.
What you need to succeed in this role Experience & mindset
* Strong experience in e-commerce and digital platforms, ideally in an international or multi-brand environment
* Proven ability to build and scale a business activity from scratch
* Comfortable combining strategy, execution and stakeholder management
* Business-oriented, analytical and data-driven
* Able to operate autonomously while collaborating closely with cross-functional teams
Leadership & soft skills
You demonstrate a strategic leadership profile, including accountability, influence, decisiveness, analytical thinking, creativity, result orientation and a strong sense of ownership.
Technical & digital skills
* Excel (advanced level)
* PowerPoint
* ERP / CRM / PIM tools
* Web analytics tools
* SEO & SEA fundamentals
* Business intelligence tools (e.g. QlikView or equivalent)
Why join Laroy Group?
* A high-impact, strategic role with direct influence on commercial performance
* The opportunity to build and scale a new department from the ground up
* Strong exposure to senior leadership and cross-functional teams
* A values-driven, international company with long-term ambitions
Recruitment process
* Initial qualification interview with a Skeelz Talent Partner
* Interview with Laroy Group's HR manager, Yasmine
* Interview with Laroy Group's CEO, Thomas
* Interview with Laroy Group's Director of Commercial Business Development, Bob
* Final discussions and reference checks