Director of Sales (m/f/d) – nhow Brussels Bloom At nhow Brussels, we don’t just follow trends — we create them.
As our Director of Sales, you will be the driving force behind our commercial success, leading performance, inspiring teams and strengthening our presence in both local and international markets.
Reporting directly to the General Manager and the Market Director (France, Belgium & Luxembourg), you will oversee the hotel’s sales strategy with energy, precision and ambition.
Your Mission You will play a strategic and operational role with one clear objective: maximize REVPAR, grow market share and deliver strong commercial results!
What You Will Do Lead External Sales Performance Lead and inspire the sales team, ensuring strong product and service knowledge.
Develop and execute sales strategies across national and international markets.
Manage and grow key accounts through retention and acquisition, focusing on priority segments.
Build and implement the annual sales action plan.
Co-create and manage the hotel’s budget and forecasts with the GM, Revenue team, and Market Director.
Represent nhow Brussels in local, regional, and international sales activities and events.
Identify priority markets and implement targeted action plans with clear objectives.
Drive revenue across rooms, meetings & events, and F&B, adapting to seasonality.
Oversee RFP processes, account creation, and financial coordination through SAP tools.
Lead all site inspections and fam trips.
Monitor performance daily and take action to optimize revenue and market share.
Deliver structured weekly reporting to leadership through CRM tools or internal reporting systems.
Lead Internal Sales Excellence Take full ownership of the internal sales department organization and performance.
Define clear responsibilities and objectives for the team by market segment.
Ensure strong conversion rates, focusing on profitability and P&L impact.
Work closely with Revenue Management on pricing, yield, and negotiation strategies.
Oversee site inspections, commissions, billing, and debtor follow-up.
Ensure all leads and opportunities are properly tracked and managed in systems.
What We Offer Competitive salary + performance-based bonus
Company car + fuel card
Laptop & mobile phone
Meal vouchers (€10/day)
Health insurance (after 6 months)
Access to Minor University (training & growth)
Employee rates across Minor Hotels worldwide
Real international career opportunities
Qualifications Who You Are
Minimum 3 years’ experience in a similar leadership role within hospitality (mandatory)
Strong financial and business acumen
Proven leadership skills with the ability to motivate and unify teams
Strong knowledge of local and international markets across segments
Highly performance-oriented — you consistently exceed targets
Strong negotiation and influencing skills
Autonomous, flexible, and adaptable
Customer-focused with the ability to anticipate needs
Positive and resilient under pressure, with strong attention to detail
Experience with TMS systems, Onyx Lanyon, CRM and reporting tools is an advantage
Strategic thinker with strong analytical and planning capabilities
Strong interpersonal skills and team spirit
Professional presentation and excellent communication skills
Languages Fluent in French, English, and Dutch (mandatory)
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