Job Summary
* Supports the quantitative evaluation of marketing campaigns and reporting of results. Data-mines and reports from large datasets.
* Creates and modifies computer programs to pull information from company databases.
* Prepares analysis of marketing effectiveness and efficiency, retention, and cross-sell data; continually enhances reports and analyses.
* Responsible for obtaining, evaluating, and communicating information that supports revenue growth and profitability.
* Recommends strategies for improving results and market position.
Essential Job Functions
* Supports the marketing function by performing data manipulation and data mining on large sets of data. Development of data and information structure.
* Creates and modifies computer programs to pull information from company databases.
* Prepares analyses marketing driver effectiveness and efficiency and analysis of cross-sell and retention; suggests enhancements to standard approaches. Identifies market segments and develops specialized reporting approaches.
* Prepares exhibits and responds to requests for additional data.
* Provides detailed requirements for systems implementation projects.
* Measures and monitors marketing performance data. Facilitates through other parts of the organization to accomplish results.
* Supports data sciences team through access and manipulation/formatting of data as required Performs other duties as assigned.
Other Critical Skills
* Marketing Analytics and Data Literacy - Entry Level
* Reporting and Measurement Rigor - Entry Level
* Basic Analytical and Testing Skills - Entry Level
* ROI and Performance Tracking - Entry Level
* Insights Generation and Communication - Entry Level
Software / Tool Skills
* Excel - Entry Level
* PowerBI - Entry Level
* Looker Studio - Entry Level
1. Competitive salary and performance-based bonuses
2. Comprehensive benefits package
3. Career development and training opportunities
4. Dynamic and inclusive work culture within a globally renowned group
5. Private Health and Dental Insurance
6. Pension Plan
7. Meals tickets
8. Life Insurance
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