Bpost strives to create an inclusive environment with challenging projects and inspiring collaborations. With our colleagues at the heart of our organisation, we believe in careers rather than jobs. As part of the international group bnode, bpost has transitioned from the Belgian postal operator to a regional and digital expert in parcel size logistics. With a focus on social and environmental sustainability, our people are the foundation of everything we do. We foster a culture that supports diversity, inclusion and career growth, ensuring that every team member has the opportunity to thrive and succeed.
What will you do?
As Director Pricing – Cross Border Eurasia, you lead the regional Pricing function and define the pricing strategy for all cross‑border products and services across Eurasia. Your mission is to maximize EBIT in both the short and long term, while enabling sustainable growth aligned with the Cross Border Full Potential Plan and bpost group strategy. You are a member of the Executive Committee of Cross Border Eurasia (CBEC) and act as a strategic partner to senior management across Eurasia, North America, and group corporate functions.
Responsibilities
Define and drive the pricing strategy for B2B and B2C across three customer segments (Top / Medium / Small).
Align pricing strategy with the Long‑Term Plan (LTP) of Cross Border Eurasia and bpost group.
Set price rates and pricing policies based on market and competitor benchmarks, internal cost and rate structures, and regulatory constraints.
Develop and roll out new pricing and rate models to remain competitive.
Ensure correct execution of pricing strategy across Sales teams and affiliates.
Prepare decision files for the Pricing Board, enabling the CEO Eurasia / EVP Cross Border to approve or reject pricing proposals.
Monitor pricing performance across sales, products, and operations, managing pricing KPIs at customer, product, and regional level.
Analyze profitability drivers (line hauls, postal networks, operating costs) and identify improvement opportunities.
Define priorities, set a clear pricing vision, and ensure performance delivery.
Translate business strategy into pricing strategy and monitor pricing performance.
Manage product performance (penetration, profitability, NPS) and drive end‑to‑end pricing analyses and improvement initiatives.
Own and continuously optimize end‑to‑end pricing processes and lead margin improvement initiatives with direct impact on the P&L.
Partner closely with senior management across Cross Border Eurasia, pricing and leadership teams in North America, and bpost group corporate functions.
Define clear assignments, formats, timelines, and structured meeting and review cadences to ensure disciplined governance across pricing processes.
Contribute to short‑ and long‑term strategy definition and translate strategy into concrete quantified initiatives.
Collaborate with cross‑border entities worldwide to develop joint pricing approaches, support global customer pricing, and deliver the objectives of the Cross Border Full Potential Plan.
Build, coach, and develop high‑performing pricing teams, allocate resources based on priorities, optimise processes, and promote bpost group values and a performance‑driven culture.
Qualifications
Education: Master’s degree.
Strong experience in strategic and business planning and/or pricing management in a large service or operational environment.
Minimum 15 years of experience in e‑logistics, logistics, and cross‑border logistics.
Proven track record in cross‑functional leadership and project management.
Experience leading multidisciplinary, international teams.
General management experience is a strong asset.
Excellent knowledge of the second national language and fluent English (professional proficiency).
Strong background in Pricing and Marketing, combined with operational experience.
Solid understanding of ICT, logistics, finance, and strategy.
Proven expertise in pricing and value‑based pricing.
Business planning, project, and value management skills.
Strong knowledge of regulatory and legal frameworks impacting pricing (commercial law, competition law, postal law).
Benefits
Competitive monthly salary.
Meal vouchers of €8 per working day.
Hospitalisation, group, and disability insurances.
A phone subscription, including 25 GB data.
A flexible remuneration plan allowing you to customise your own benefits (company car, bike leasing, public transport, extra days off, etc.).
Possibility to enter the Federal Mobility plan.
Work/life balance with flexible working hours and the possibility to work from home.
20 statutory leave days and 7 additional extralegal days off.
End‑of‑year performance‑based bonus and double holiday pay.
Access to more than 100 bpost‑partner benefits.
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