Ready for Your Next Challenge? Join Us as a Customer Journey Expert - Conversion Manager for Digital Private Individual Onboarding! Job Level: 16 Team: Daily banking - Private Individual Onboarding Why This Role Is Exciting You’ll be the driving force behind maximizing conversion across ING’s digital onboarding flows for private individuals. You’ll work at the intersection of data analytics, customer experience, and stakeholder influence. You’ll have a direct impact on one of ING’s strategic priorities: seamless, mobile-first onboarding with ambitious conversion KPIs. You’ll steer multiple teams and processes to deliver measurable results. Your Mission As a Conversion Manager, you will: Analyze end-to-end onboarding funnels and identify friction points across complex digital flows. Build clear dashboards and KPIs to monitor conversion performance by use case. Develop action plans with quantified impact (conversion uplift estimates) and prioritize initiatives. Steer stakeholders assertively across business, IT, and compliance to implement improvements. Communicate insights and recommendations in a structured, clear, and impactful way. Drive a data-driven culture focused on continuous optimization and measurable results. What We’re Looking For Must-Haves Strong expertise in conversion rate optimization (CRO) and funnel analysis. Advanced data analytics skills and ability to create actionable dashboards (Power BI, Tableau, etc.). Understanding of IT complexities to deepdive in “behind the scene” front-end & back-end interactions Experience with A/B testing and experimentation frameworks. Ability to structure complex flows and synthesize insights for decision-making. Excellent stakeholder management and influencing skills – assertive, persuasive, and collaborative. Strong communication skills: ability to translate data into clear business recommendations. Familiarity with digital banking processes (KYC, AML, product opening) and regulatory constraints. Nice-to-Haves Experience with Adobe Analytics, tagging strategies, and measurement plans. Knowledge of UX principles and ability to collaborate with design teams. Familiarity with ING’s IT landscape and back-office systems. Exposure to machine learning or personalization techniques for conversion optimization. What’s In It for You Be part of a strategic transformation in digital banking. Work in a fast-paced, innovative environment with ambitious KPIs. Grow your skills in data, tech, and stakeholder leadership. Make a tangible impact on ING’s growth strategy. Curious? Motivated? Ready to make things happen? Apply now and help us maximize conversion across ING’s Digital Private Individual Onboarding journeys!