Job Description As a DTC Intern at Jacobs Douwe Egberts Peet's you will join a team of passionate digital savvy marketers working in a matrix organization (local, global, agencies ) on one of our most iconic brand: L'OR. You'll work on exciting innovations and communication plans and other big projects throughout your internships. You will have the opportunity to develop and execute impactful campaigns and broaden your knowledge in e-commerce, CRM, media and commercial strategies. Your main responsibilities: 1. Media & Digital Campaigns · Manage brand campaigns from briefing to launch, including content creation and publishing on social media. · Develop communication assets for Direct-to-Consumer (DTC) channels. · Monitor and implement promotional plans, analyzing their effectiveness. 2. Website & Content Management · Monitor pages and follow up on features implementations · Contribute to website improvement through regular analyses 3. Communication · Develop and / or implement content on-site · Be responsible for CRM alignments between brand, local and global · Provide support in analyses, recommendations, and translations for webshop campaigns. · Collaborate with the different agencies (communication & media) to deliver against plan. 4. Product Innovations & Commercial offer · Support the launch of new coffee products and machines. · Oversee daily monitoring and optimization of the Belgian L'OR online boutique. · Track stocks & launches on-time of the commercial offers (new products, new promotions, new bundles etc …) 5. Analytics · Provide bi-weekly reports of the website performance (google analytics etc …) · Provide a monthly analysis of the website performance · Promotions & Media performances · Ad Hoc analysis