Job Description
As a DTC Intern at Jacobs Douwe Egberts Peet's you will join a team of passionate digital savvy marketers working in a matrix organization (local, global, agencies ...) on one of our most iconic brand: L'OR. You'll work on exciting innovations and communication plans and other big projects throughout your internships. You will have the opportunity to develop and execute impactful campaigns and broaden your knowledge in e-commerce, CRM, media and commercial strategies.
1. Media & Digital Campaigns
* Manage brand campaigns from briefing to launch, including content creation and publishing on social media.
* Develop communication assets for Direct-to-Consumer (DTC) channels.
* Monitor and implement promotional plans, analyzing their effectiveness.
2. Website & Content Management
* Monitor pages and follow up on features implementations
* Contribute to website improvement through regular analyses
3. Communication
* Develop and / or implement content on-site
* Be responsible for CRM alignments between brand, local and global
* Provide support in analyses, recommendations, and translations for webshop campaigns.
* Collaborate with the different agencies (communication & media) to deliver against plan.
4. Product Innovations & Commercial offer
* Support the launch of new coffee products and machines.
* Oversee daily monitoring and optimization of the Belgian L'OR online boutique.
* Track stocks & launches on-time of the commercial offers (new products, new promotions, new bundles etc …)
5. Analytics
* Provide bi-weekly reports of the website performance (google analytics etc …)
* Provide a monthly analysis of the website performance
* Promotions & Media performances
* Ad Hoc analysis
Qualifications
* You are currently studying Marketing, Digital Marketing or a related field
* Internship is mandatory for your studies
* Passionate about marketing & e-commerce
* Strong communication skills and analytical mindset, with the ability to develop and apply these skills quickly.
* You take ownership of projects and meet deadlines.
* You demonstrate a high level of autonomy and can work in a diverse team collaborating cross-functionally.
* Interest in the world of coffee or tea is a plus.
* You are French or Dutch (native) speaking and fluent in English
* You’re available for at least 5-6 months starting in August / September 2026
Additional Information
We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious JACOBS DOUWE EGBERTS: A coffee for every cup. Working with us means you’ll be making an impact in a fast paced, collaborative environment. We work as a team, celebrating success and supporting one another. Our associates work with a diverse group of likeminded people, in an innovative environment committed to doing the right thing all across the world. What you do here will get noticed.
JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.