Marketing technology and operations manager

Marketing Technology and Operations Manager


Marketing Technology and Operations Manager

Direct message the job poster from Infogain - LATAM

Marketing Technology and Operations Manager

We are seeking a highly skilled Marketing Technology & Operations Manager for one of our clients. As such, you will have to lead their marketing technology stack, streamline automation processes, and enhance campaign execution. The ideal candidate has experience in marketing automation, CRM systems, and data analytics, with hands-on experience in Salesforce (SFDC) and HubSpot. In this role, you will be responsible for implementing, managing, and optimizing marketing systems to enhance efficiency and performance. Additionally, you will serve as the primary support resource during US hours, ensuring seamless operations for our global team.

Responsibilities

* Manage and optimize the marketing technology stack, ensuring seamless integration between tools as Salesforce, HubSpot, 6sense, WordPress, and other marketing automation platforms.
* Own and manage relationships with external marketing technology vendors for lights-on support, serving as the primary point of contact for their Customer Success Managers during U.S. business hours while other team members are offline
* Oversee marketing operations, including lead management, data hygiene, campaign execution, and reporting.
* Develop and implement automation workflows to improve lead nurturing, scoring, and pipeline velocity.
* Collaborate with sales, marketing, and RevOps teams to align technology and operations with business objectives.
* Monitor and improve marketing performance metrics, providing insights and recommendations to stakeholders.
* Implement and enforce data governance best practices, ensuring compliance with GDPR, CCPA, and other regulations.
* Evaluate new technologies and tools, making recommendations for improving efficiency and performance.

Requirements and Skills

* 3-4+ years of experience in marketing technology and operations, preferably in a B2B environment.
* Strong technical expertise in Salesforce (SFDC) and HubSpot
* Experience with marketing automation, CRM integration, and data management.
* Proficiency in reporting and analytics.
* Strong data skills and proficiency with Google Sheets, formulas
* Excellent problem-solving and project management skills with the ability to prioritize and execute multiple initiatives.
* Strong understanding of digital marketing, demand generation, and ABM strategies.
* Ability to work cross-functionally and communicate technical concepts to non-technical stakeholders.

Nice to have

* ABM Platforms: Experience with 6sense, Terminus, Demandbase, or other account-based marketing (ABM) tools
* SEO & Web Analytics: Knowledge of Google Tag Manager (GTM),
* Advertising & Paid Media: Familiarity with Google Ads, LinkedIn Ads, and programmatic advertising platforms

The Company

Infogain is a digital platform engineering firm based in Silicon Valley. We engineer business outcomes for Fortune 500 companies and digital natives in the technology, healthcare, insurance, travel, telecom, and retail/CPG industries. We accelerate experience-based transformation in the delivery of digital platforms using technologies such as cloud, microservices, automation, IoT, and artificial intelligence. Infogain is a multi-cloud expert in hyper-scale cloud providers: Microsoft Azure, Google Cloud Platform, and Amazon Web Services.

Infogain, an Apax Fund's portfolio company, has offices in California, Washington, Texas, the United Kingdom, the United Arab Emirates, and Singapore, with delivery centers in Seattle, Houston, Austin, Montevideo, Krakow, Noida, Bangalore, Pune, Gurgaon, and Mumbai.

Infogain is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.


Seniority level

* Seniority level

Mid-Senior level


Employment type

* Employment type

Full-time


Job function

* Job function

Marketing
* Industries

IT Services and IT Consulting

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