Responsibilities
* Act as the functional expert for Adobe Campaign, translating marketing strategies into scalable and compliant solutions.
* Elicit, analyze, document, and prioritize business requirements related to campaigns, workflows, and data integrations.
* Design and optimize campaign workflows including targeting, segmentation, personalization, and scheduling.
* Define user stories, use cases, functional specifications, and process flows tailored to Adobe Campaign capabilities.
* Configure and enhance workflows for performance, scalability, and error handling.
* Analyze campaign KPIs (delivery, open rates, CTR, conversions) and recommend improvements.
* Ensure data integrity, GDPR compliance, and proper opt-in/opt-out management.
* Document audit trails and approval processes for mandatory or high-risk communications.
* Act as liaison between marketing, IT, and Adobe Campaign administrators.
* Facilitate workshops, validate requirements, and support User Acceptance Testing (UAT).
* Take end-to-end ownership of Adobe Campaign projects from requirements to deployment.
* Manage traceability, impact analysis, and risk assessment for changes.
* Drive continuous improvement, automation, and innovation in campaign processes.
Required Skills
* Minimum 3+ years of experience as a Business Analyst in Marketing Automation.
* Strong hands-on experience with Adobe Campaign (implementation, configuration, testing, rollout).
* Expertise in requirements gathering, user story creation, and functional documentation.
* Strong understanding of campaign workflows, segmentation, and personalization logic.
* Experience with CRM integrations, APIs, data models, and schema extensions.
* Knowledge of compliance and regulated communications (GDPR, financial services).
* Experience defining and executing UAT test cases.
* Strong stakeholder management and cross-functional collaboration skills.
* Analytical mindset with data-driven decision-making ability.
* Autonomous, proactive, and accountable.
* Strong communication skills in English plus Dutch or French.