Head of Brand, Marketing & E-commerce (Scale-up Leader)
KAAI Bags is a growing premium handbag brand with international ambitions. Kaai bags have a purpose. They are designed by women for women. Today KAAI is a scale‑up, you’ll work with about 10 colleagues at the headquarters in Antwerp.
At the heart of everything we do is the KAAI women community — ambitious, professional women who inspire our products, our storytelling and our growth. Our marketing is built with this community, not just for it.
We are looking for a hands‑on Head of Brand, Marketing & E-commerce who understands how to build a brand through community, creativity and execution, and who thrives in an entrepreneurial environment.
This role is part of the management team, works closely with the founders and plays a key role in shaping how KAAI grows globally.
What you’ll own
Full ownership of brand, marketing communication and e‑commerce
Strategic development of KAAI’s brand story around the KAAI women community
End‑to‑end overview of all:
Campaigns
Influencer & community marketing
Events & experiences
Collaborations & partnerships
Ensuring the voice of the KAAI women community is reflected across all channels
Community at the Core
Grow, engage and activate the KAAI women community as the foundation of our marketing
Translate community insights into:
Campaign concepts
Create words & images that make women curious to experience KAAI bags online, in our shops and at our retail partners
Product storytelling
Events and collaborations
Build long‑term relationships with ambassadors, creators and partners
Lead and coach a small, multidisciplinary in‑house team:
Social Media
eCRM / Copywriting
Performance Marketing
Graphic Design
Interns
Inspire the team to balance creativity, performance and community
Manage and align international PR agencies (US, BE, NL, UK, DE)
Work closely with our digital coach and internal tech lead
Hands-on Marketing & E-commerce Execution
Translate strategy into clear briefs, fast execution and tangible results
Stay closely involved in:
Campaign concepts and creative direction
Community and influencer activations
E-commerce launches and online storytelling
Collaborate closely with performance marketing, tech lead and CRM to strengthen customer journeys
Ensure marketing, content (including Product content online), community and e‑commerce move as one
Planning, Ownership & Scale-up Mindset
Own the marketing calendar, priorities and budgets
Balance creativity with deadlines, resources and impact
Move fast: test, learn, iterate
Switch easily between big‑picture thinking and daily execution
Who we’re looking for
8–10 years experience in brand, marketing or communication within a scale‑up, challenger brand or agency
Strong people manager who is also hands‑on
Natural community builder with a strong feel for brand storytelling
Solid understanding of digital marketing and e‑commerce
Comfortable with ambiguity and rapid change
Fluent in Dutch and English (French is a plus)
Why KAAI?
Management role with real decision power
Build and grow a brand together with a strong community of women
Direct impact on national and international growth
Creative, ambitious and fast‑moving scale‑up
Send us your CV and a short motivation explaining how you would grow KAAI through community‑led brand building while staying hands‑on.
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