PpWe’re an ambitious, forward‑thinking global business who builds transformative solutions for our customers to deliver best‑in‑class sustainable mobility, connectivity and technology solutions. We support our customers with a range of products and services to meet their needs. /p pSince 1990 our ambition has never wavered. From humble beginnings, our vision and drive has seen us venture into new markets with confidence and stay ahead of market trends. Our mission is to help businesses of all sizes adapt to the future and take advantage of the opportunities that change brings. Sustainability is at the core of our offering. With our leading e‑mobility solutions, we’re committed to guiding businesses through the energy transition, building solutions for a more sustainable, connected future. /p h3Job Description /h3 pThis is where you come in. We are on a journey of growth. We pride ourselves on being at the forefront of technology innovation and we invite you along on this journey. /p pWe are seeking a dynamic, results‑oriented Head of Marketing to lead and drive our growth marketing strategy. This role will oversee outbound sales campaigns, inbound lead generation, and digital marketing efforts to fuel sustainable business growth. /p pThe ideal candidate will have a proven track record in executing high‑impact marketing campaigns, managing cross‑functional teams, and scaling customer acquisition through innovative digital strategies. You will work closely with sales, product, and leadership teams to accelerate top‑line revenue growth and increase customer engagement. /p h3Key Accountabilities /h3 h3Outbound Sales Campaigns /h3 ul liDevelop and execute targeted outbound sales campaigns to generate high‑quality leads and opportunities. /li liCollaborate with the sales team to align messaging, identify ideal customer profiles, and optimise lead nurturing tactics. /li liManage the end‑to‑end process of outbound initiatives, including email campaigns, cold calling strategies, LinkedIn outreach, and direct mail efforts. /li liAnalyse campaign performance and continuously refine strategies to improve conversion rates and ROI. /li liLead and optimise inbound lead generation efforts through content marketing, SEO, paid media, webinars, events, and partnerships. /li liDevelop multi‑channel marketing strategies to attract and convert leads at various stages of the funnel. /li liOversee the creation of compelling landing pages, blog content, and resources that drive organic search traffic and engagement. /li liEnsure lead capture processes, scoring models, and nurturing workflows are effective and aligned with the sales pipeline. /li /ul h3Digital Marketing Oversight /h3 ul liLead the digital marketing strategy across channels including search (PPC), social media, email marketing, and display advertising. /li liCollaborate with a team of digital marketers and agencies, ensuring campaigns are optimised for maximum reach, engagement, and conversions. /li liImplement data‑driven marketing strategies to increase brand awareness, website traffic, and conversion rates. /li liMonitor and analyse KPIs such as customer acquisition cost (CAC), lifetime value (LTV), click‑through rates (CTR), and return on ad spend (ROAS). /li /ul h3Brand Direction /h3 ul liOversee the development and execution of messaging across advertising, social media, website, PR and customer‑facing materials. /li liPartner with product development teams to ensure new products or services align with the brand. /li liCollaborate with sales, customer service, and other departments to maintain a cohesive brand experience across the entire customer journey. /li /ul h3Cross‑Functional Leadership /h3 ul liPartner with the sales team to ensure marketing and sales efforts are aligned and driving revenue goals. /li liWork with the product and customer success teams to understand customer pain points, product features, and to drive customer retention through marketing. /li liLead the creation of go‑to‑market strategies for new product launches and key promotional activities. /li liMaintain a strong understanding of competitive landscape and industry trends, adjusting strategies as needed. /li /ul h3Analytics Reporting /h3 ul liOwn and manage performance metrics for all marketing campaigns, regularly reporting on progress against key growth targets. /li liLeverage analytics tools (Google Analytics, CRM, marketing automation platforms) to track, analyse, and optimise campaign performance. /li liBuild and maintain dashboards to report on customer acquisition, revenue growth, and channel performance. /li /ul h3Budget Management Strategy /h3 ul liDevelop and manage the growth marketing budget, allocating resources efficiently across inbound and outbound channels. /li liEvaluate and prioritise marketing investments based on expected ROI and impact on overall growth objectives. /li liOversee third‑party agencies, contractors, and partners to execute campaigns effectively while staying within budget. /li /ul h3Qualifications /h3 ul liBachelor’s degree in marketing, business, or related field; MBA or advanced degree is a plus, but not a must. /li li7+ years of experience in growth marketing, with at least 3 years in a leadership role managing outbound sales campaigns, inbound lead generation, and digital marketing. /li liProven track record in scaling customer acquisition and driving growth in B2B or B2C environments. /li liStrong understanding of sales funnels, lead scoring, and the integration of marketing automation with CRM tools (e.g., HubSpot, Salesforce, Marketo). /li liExpertise in digital marketing channels such as SEO, PPC, display advertising, social media, and email marketing. /li liHands‑on experience with marketing analytics tools (Google Analytics, Tableau, etc.), A/B testing, and conversion rate optimisation. /li liExcellent communication in English/Dutch/French, leadership, and project management skills with the ability to inspire and manage cross‑functional teams. /li /ul h3Benefits /h3 ul liDefined Contribution pension scheme. /li liPerformance bonus (% dependent upon department). /li liEnhanced maternity pay. /li liCycle to work and Electric Car Scheme. /li liA wide range of options to support your physical, mental, and financial wellbeing. /li /ul h3Equal Opportunity /h3 pRadius is an equal opportunities employer. We are committed to welcoming people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background. /p h3Inclusive Recruitment /h3 pWe are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you. /p h3Vacancy Closure /h3 pWe reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities. /p /p #J-18808-Ljbffr