Your mission Shape Wooclap’s positioning and messaging across our Education and Corporate segments for each geographic market. Turn product and feature launches into clear narratives that drive adoption, revenue and differenciation. Equip Sales, Marketing, and Customer Success with the right tools to win in every market we operate in. What you will do 1. Positioning & Messaging Define segment-specific positioning, value propositions, and key narratives. Build and maintain persona frameworks for each target audience. Craft messaging that’s differentiated, compelling, and consistent across all channels. 2. Go-to-Market Strategy & Product Launches Own end-to-end GTM planning for new features or product improvements. Build the launch toolkit: landing pages, scripts, demos, blog posts, sales decks… Partner with Content, PR, Events for amplification in all markets. Ensure internal teams are trained, briefed, and ready for launch. 3. Content Coordination Briefing: Provide clear, structured briefs to the Content team or freelancers to produce assets (written, visual or video content). Creation: Produce key strategic content directly when needed to ensure speed, narrative consistency, and high-quality product messaging. 4. Sales & CS Enablement Build and maintain the materials that help Sales and CS win more deals and drive adoption. Create pitch decks, battlecards, demo scripts, one-pagers, industry use cases… Participate in training sessions for Sales and Customer Success. Develop content for specific verticals (education, corporate learning, consulting, etc.)